My 100th Post – what’s it about? Google slamming me. Hey! Happy New Year. This is SEO 2011. It’s like Fight Club. Or, a mosh pit…

Ever moshed with a guy who outweighs you triple-fold?  I’m sure I was that guy to the emo kids at the Nuclear Rabbit concert way back when, or the emaciated strung-outs at Pearl Jam a couple times…it’s fun to be that guy (who outweighs), but otherwise you’re flat on your can wondering if you’re going to get your brains scrambled by someone’s Doc Martens.

Enter Google.  He’s huge.  That’s why I wrote  Chicken Little and Godzoogle a while back – and nothing’s really changed.  Except…my winning site is now ranking behind Pluto someplace.  You know – the one that made me some rockstar?  The one that net me $3500 the close of the year (Nov/Dec)?

Yeah.  Apparently she’s an emo kid in Google’s mosh pit, and the big G is in a frenzy.  I read from Tracey about how 2010 was a lesson for her in not spamming her sites since she lost a ton of sites that used blackhat methods for linking – and she’s back to using whitehat methods. 

Like: Build My Rank, which allows you to pay $59 a month for 1-5 domains, 10 links per domain limit…I’m not an affiliate but she and Dave are. I haven’t used them, but since I trust those two, I don’t doubt it works for the time being.

I am on their waiting list but dunno…I hesitate because I want to see if my methods still “work” or not – and if I sound doubtful, it’s because I am (again).  What I did and didn’t do is spelled out below.  Needless to say, I’m not looking forward to a monthly subscription unless it’s hosting a reseller account, or Magic Submitter.

Here’s what my rankings were around October (top) and what they are now (bottom)

Google Algo Change

Google Mosh Pit - You Can't Slam Dance With Goliath

By the way, that is a shot from SEOBook’s “Rank Tracker” plugin – I didn’t believe what Market Samurai was telling me (Market Samurai has a rank tracking feature, a new tool in my arsenal).  Market Samurai wasn’t lying, after all…

Holy Swiss cheese, but we ain’t in business, Batman!  Before I make you all panic (I am panicked, I watched my passive income dreams go up in flames just now), I want to give a few facts about this site – especially in light of my first (astute!) guest post, from Tyler Davis on the New Internet Marketing Paradigm (fine, he may be right!).

What kind of links did it have?

Forum links:

I’m not a forum spammer.  I no likey – yet.  This, however, is subject to change…on this site, the ONLY forum links were from a Backlinks Philippines run, less than 100 links, all manually made, back in May or so.

I won’t be joining that revolution just yet, for the same reasons I’ve never really been a fan (except with Backlinks Philippines) – I think they’re easy to detect and discount for Google.  They provide NO benefit to searchers that find the links…or to those forum owners who must hate fake meat people and bots named XRumer.

This still isn’t a judgment call against those who do it – like I said, I might join this type of linking methodology – but not yet.

Article links:

I have 30 or so links from EzineArticles, ArticlesBase and GoArticles.  I also have used:

Unique Article Wizard (probably 4 articles to the entire site).

ArticleRanks (maybe 4 articles)

One Squidoo lens (I’m telling you, I need to do more linking, but time is an issue)

Magic Article Submitter (one indirect link wheel)

Magic Submitter (one run of the article directories)

All in all – not much, right?  I had about 160 links at one point showing in YSE, it’s about 100 right now.  That has held for months.  But the point is – this is my main way of backlinks, and I didn’t do much.

I’ve not used AMR on this site yet, but yes, I will be.

How big is the site?

Not including the legal pages, I have 7 content pages.  My main review is still number one for two main terms, but I’ve stopped seeing the crazy wild click throughs on Commission Junction

It’s a mistake to have a thin site and sit on it if it’s making money. My fault. (I was going to target this when I take a month off in a little while, by the way: build up and rank reviews on this particular site. Google didn’t get the memo.)

How old is the site?

Over a year, about 14 months.  This is my first site…the one that made me believe in Peter Pan, happy thoughts and flying around Never-Get-A-Job-Land…So age is supposed to give you an SEO benefit – it sure doesn’t give you a bullet proof vest.

My mistakes as I see them.

  • 7 Pages of Content.  Not enough of it . Thin hair and thin sites suck.
  • The pages that fell off the SERPs had LITTLE backlinking…for the MOST part.  **
  • Removed AdSense and replaced with aff links…
  • Did not have any social links.

I suspect removing AdSense had something to do with it – but not sure, since I’ve heard from Marika at Jewels of Cyprus (who emailed me and asked about my rankings – which inspired this post because I had no idea) – she tells me this is “going around to Amazon and AdSense sites…”

It’s too early to tell what went wrong, other than an algo change. Just to be safe…yes, I put my AdSense back up and pinged the site. We’ll see…

**Note that the main domain has had the majority of the linking efforts and has fallen from #1 to #18.  So this theory of “more links = better rankings” goes only so far.  Sure, I beat out over a million sites even sitting at 18, it’s not the end of the world…but still need to re-visit my content on these pages and will analyze the orangutans’ websites that took my banana and I’ll take it back…

I hope.

:twisted:

I’ll be using Market Samurai to do some of this poking around and see what I can do better.

What I think went wrong (SEO Theory Time)

I am not an SEO insofar as I’m an avid student of it – in other words, Aaron Wall and Rand Fishkin won’t be looking over their shoulders wondering what on Earth I’m doing any time soon.

But I do have a brain the size of a chicken’s, so I can peck at the corn.

Let me give you my two shakes of a lamb’s tail…First off, if you’ve read Grizzly recently, he’s been talking about organic links and NOT backlinking.  I am STILL not on board with his theory 100% – but I’m not Grizz.  His recent posts on quality vs. MMO spam have really begun to sink in for me.


Read what he says here.

Same with Leo Di Milo (I’m pawning you off to these fellas)…the point is: building a business takes some quality assurance, and I’ve mentioned before that I find competitive analysis to be a bit of a joke (like you can’t out-rank THAT turd muffin?).

So speaks a turd muffin (in Google’s eyes apparently).

What  I think I did wrong was simply stop building and linking to this site. It’s been 14 months and I got laaaaay zeeeee.  Actually I kept telling myself I didn’t have time…well, now I don’t have an income, so that settles that: guess what I have time to do all of a sudden?

I was planning on building it out anyway, I was insane not to (in Dave’s words, anyway).

Besides not adding content – I put in too many affiliate links. What is the magic number?  I dunno – but I do know that if there was white space, my chicken brain thought it was the Golden Goose nest and wanted to lay a golden egg…

I actually had a food inspector drop by from the Food and Drug Administration to complain about an excessive amount of spam on the site – it was giving Google a coronary…

It looked like someone went on a Spam binge and puked.

Who’s fault is that?  I’ve written Quit Blaming Google For Your Sucky Website and kept “tweaking” this site until I became a hypocrite.  I don’t blame Google for that…

I also didn’t have any social media integration (like how I put the Twitter and Facebook integration here?  There’s a reason for it: Google recently said they’re weighing these social signals in particular, still tweaking the algo to figure it all out…). The point is: these are signals Google uses to rank websites – how much so is anyone’s guess at this point.

There was not social proof that the site existed, and this is what I believe was one possible error on my part, but it’s a new addition to the algo so I think you’ll see more of this.  Just a guess.

Though not my “leading” theory, think of it like this: who Tweets a good review of a movie? Or Facebook posts it? I do – just because I’m human…but who Tweets or posts a Facebook status update on a review site? Well: they CAN’T or won’t until I put the Tweet / Like buttons on there, at least…

A recent SEOBook post is pretty interesting – re: Google Products and Google favoring bigger sites, even scraping content (no way? Google scrapes? Mahalo, anyone?!)…this is interesting to me because it appears Google is pushing content down in product “verticals”.

Got a product review site, do ya?  Can’t say what this will mean, other than go for the long tails and hope the big fish don’t swim in your pond…(see below).

Interestingly enough – my own reviews that I didn’t link much to – because they ranked pretty decently with just a little love – they got stomped on by authority sites.  Before you make a rule, though – my #1 holdings are still on top…

And that’s the ONLY review I linked with a link wheel…

Draw your own conclusions, but the only “rule” I can see is what follows…

Who took my place in the rankings?

This is where it gets fun.  All of a sudden, About.com is going Rambo on me and targeting my terms. They take up the majority of my product review SERPs, and my general keyword articles (the supporting / general topics that were all niche related but not product focused).

They were NOWHERE to be found originally when I made this site…

And Google favors – surprise, surprise – authority sites.

What I plan to do after my tears dry up…

Ha!  I don’t cry about these things.  I vomited, sure, but with every change in the algo, a writer’s life just gets busier.

In other words, I might be killing my nerves a bit more this year with writing like a fiend for clients.  I am on the one hand thankful for it (I AM thankful for my clients), but on the other I want to jump off a freaking cliff, since this site presents my way out of this.

Luckily, I’m wising up to what I can and cannot afford to do – and trying to find my place in higher paying gigs.  I’m also sure as heck not a quitter – this just brings the fight to my corner, and I’m coming out swinging, dagnabit.

But what about my passive income?  Is it “Game Over, Joke’s on You?”

Hell no.

My solution can be found in Tyler’s post – finding quality links. My solution is:

  1. Backlink everything, starting with the reviews you didn’t do yet.
  2. Link wheel every review post leveraging Web 2.0′s (like Magic Submitter type stuff).
  3. Stay away from membership services – including ArticleRanks – until further notice.***
  4. Incorporate more LSI on purpose.
  5. Use Scrapebox for blog commenting, then follow through with guest posts in your niche.***
  6. Incorporate social media, like PingFM and Amplify, and “Tweet Old Posts” plugins.

***Did you say stay away from ArticleRanks?!  Uh…yeah.  I did.  Why?  Aren’t I happy with it?  Don’t you promote ArticleRanks? Yes, I am! And yes, I do – but I’m going all out on this and taking all my theories to pretend they’re all true.

Let’s say you’re Google. You find Blog Blueprint, another service similar in scope to ArticleRanks (but with shorter posts, etc.). You realize it’s a private network, effectively selling links, then de-index it…maybe even slap the link monkeys who used it.

Of course, if you OWN the search engine and sell your own links (like AdWords, anyone?) you don’t need to compete with blog networks effectively selling links…

Did this happen with ArticleRanks?  Not that I know of – but tell you what:

You hear enough stories about de-indexed blog networks…

…then you wake up in my shoes and re-think everything. I’m not going to use ArticleRanks currently. I have no proof it doesn’t work…

But I’m taking stock of these pages that got slapped…and they all have at least one thing in common: they were hit with direct links from ArticleRanks and / or Unique Article Wizard.

I’m canceling my AR subscription the time being, using the money for a HideMyAss proxy (the VPN) for use with my tools like Article Marketing Robot and Bookmarking Demon, Market Samurai and Scrapebox.

I’m being paranoid here – I’ll admit it – and I’m not taking the chance just in case I’m right.

I am also curious how well Article Marketing Robot and my manual link wheel method does in replacing all my monthly subscriptions at the moment – why not start that experiment?  I’ll have to post my results as they come in.

****Yes, I bought Scrapebox, the reason being that it can find out other targets I can use to my advantage for blog commenting and guest posting (Amazonian Profit Plan style traffic generation, it’s Google proof since the traffic comes from a popular blog versus a search engine).  It will also help me to build up my Bookmarking Demon targets and AMR targets.

So I mentioned link wheels – you can use Magic Submitter for that or other such services (Sara and Michelle are using SEOLinkRobot which they can tell you more about).  Personally I’m going manual and will follow my own advice on my link wheel post.

The point of that is to become less search engine dependent and find those places Google does love to give street cred to – and link to your own stuff.  This will also help me get my pages ranking, hopefully.

What about LSI and how do you get those keywords?

I wrote about the Wonder Wheel and finding LSI terms from Google – and these should show up naturally if you’re talking about a subject.  It’s an algorithm that Google uses (reportedly) to find similar terms used to discuss whatever the blue blazes is on the page.

Read more about How to Use Google Wonder Wheel at SEOSage (I wrote it a while back it’s even more relevant IMHO).  There’s a LOT to be said about LSI, and there isn’t a great LSI keyword tool at the moment, like the Google keyword tool.

Micro Niche Finder has a function where they pull from a certain provider’s database to give you LSI terms…but that NEVER works (I talked with them at length: the LSI provider is flaky like dandruff).  So good luck with that…

Sara is talking about a Theme Extractor or some sort of tool…she can tell you more in her recent post on how she’s using LSI for her authority site project post (which tells you she’s a smart cookie – I ignored the “authority site” mumbo jumbo until it bit my biscuits).

The issue I have with it is that the tool’s pricey and I’m cheap – but Sara bought it when it WAS cheap (haha).  Check out her post and her results, I’m going a “cheapskate” direction and going with Scott Blanchard’s plugin.

It’s called Clickbump SEO and I love her BUT…

If you have SEOPressor and buy this tool on my recommendation, you’ll kill me.  Because it practically IS SEOPressor. I think Scott saw it in one of my admin panels when he was helping me with a Clickbump theme install – he asked me what on Earth that was about…

Anyway, it works well – and doesn’t crash my site. SEOPressor doesn’t like my theme or some plugin I have installed here at The Average Genius – and it crashed the site a couple of times.  I can’t tell which plugin or if it’s the theme I have that doesn’t play nice with it – but SEOPressor crashes this site.

I’m going to be using Clickbump SEO to suggest my LSI terms. On everything.  Why?  Because unlike using Wonder Wheel from Google or some other freebie, this plugin (which you can use like any plugin on any theme) will analyze the top 10 Google results for your keywords and those are the LSI terms it suggests.

Presto!  It’s currently 1/2 off, and unlike many people in internet marketing, I think Scott will raise the price because he’s done it on ClickbumpEngine (the theme package).  Right now it sits at $47 for unlimited domain usage.

That’s the cheapest solution I can find for LSI, and what makes it different from SEOPressor is one other thing:

Unlike SEOPressor, ClickBump SEO only suggests changes, and gives you a score to how well you’re doing: it will NOT make the changes like SEOPressor will.

For this reason, I think ClickBump’s plugin is a bit better: I’d rather decorate (italicize, underline, bolden, add “Alt” image tag keywords) myself.  I also think that’s what crashed on this site – because the Clickbump plugin isn’t causing any trouble here.

On my niche sites, SEOPressor is already installed – but I’ve never really done much about LSI terms.  So I’ll be using them in tandem (I do NOT suggest you buy both!  I am going to use them both because I have them both, but if you only bought one, I’d recommend Clickbump SEO over SEOPressor for the LSI benefit – it takes too much time to analyze 10 websites and extract their LSI terms otherwise).

That’s it.  Not time to panic.  Time to re-tool, write LSI and Market Samurai-researched content (that tool has a lot of research opportunities built in), and use Market Samurai to analyze my competitors.

Sure, I got beat by About.com – they’re an authority site…I got replaced by Amazon, too, and Wikipedia…but there’s a reason that these pages all of a sudden out-flanked mine.  It’s obvious that they have authority (jillions of pages and deep AdWords spend), Google loves them – but if I can emulate anything they have and use it to kick them off my territory…we’ll see.

Think I’m nuts?  I’ve outranked the manufacturer, Wikipedia and several news sites with these terms. I ain’t skeered.  Much.  Wish me luck, and I’ll be back with the posts I was promising…this just took the dang cake.

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