There is a new kid on the block, by an “old” software developer – EdwinSoft. First and foremost, I have to admit: I think their products suck rotten eggs, as far as submission rates go.

Of course – all tools that massively submit anything, unless you’re talking a service like ArticleRanks and Unique Article Wizard or whatever – has a certain fail rate. 60-70% is what you should expect, but Bookmarking Demon gave me 50% or less (might have been just me?).

I also think it’s easier to clone a Tyrannosaurus Rex using a piece of chewing gum that was chewed by a caveman, who was eaten by said T-Rex. If you know your history, you know T-Rex’s hated gum-chewing cavemen, but I digress…

I was trying to say that EdwinSoft products are about as easy to use as flying a space shuttle, blind and with no arms or training. Bookmarking Demon, for example: classic piece of hype-tech, that was great for making your vocabulary include plenty of four-letter words, and if you’ve used it just fine and love it (I know many have) then more power to you.

I think BMD is over-priced, and in classic EdwinSoft style, so is Article Demon. About the only tool that they make that is fairly priced is Blog Comment Demon – but you might as well get Scrapebox instead (just sayin’).

Despite the mediocre results I saw with Bookmarking Demon – I was excited at first when I heard about Article Demon, because I’m still a sucker for brand names, and I love article marketing.

The reason I’m writing this is because, doubtless, plenty of sucka-fish are going to be out in droves saying how marvelous this piece of hype-tech is. I know this because it’s human nature, and because it’s already started (at the Warrior Forum…I sorta maybe went nuts for Article Marketing Robot in there).

Why do I care so much?

I care because I think Article Demon is currently all hype and a waste of money. Seriously. I liked the tool when it was called, “Article Marketing Robot” – and I actually really enjoy that tool (no, it’s not 100% fool-proof, but I can get about 60%-65% submission, happy with that when you’re talking 1700 targets now).

Also – when I first started out a year ago, I was hearing the same thing: this tool or that tool are wonderful, Bookmarking Demon rules, etc. Hogwash, I say! BMD was not worth the $150 I paid.

I have a sense that Article Demon will be the same: but understand this is only based on the fact that Magic Article Submitter and Article Marketing Robot are in the market, as well as Magic Submitter (my article blast of Magic Submitter in one case occupies 80% of the front page results!).

Because of the competition…

Article Demon is too little, too late for too much.

Here is how Article Demon stacks up to the competition:

Number of Directories AD 100 AMR 1700+
Top PR Directories? Yes Yes
Built-in Spinner?
Built-in Synonyms?
Scheduler?
Auto Account Creation?
Automatic Transmission?
Pretty GUI?
Calendar?
Both Check Status of Articles once Submitted.
Proxy Support? Yes Not Yet
Captcha Support? Yes: 2 Choices Yes: 1 Choice

(At least, what I’ve used, I’m totally happy with.)

Article Marketing Robot, that’s I find to be superior 11 ways from Sunday to EdwinSoft’s latest (from what I’ve read).

I care because so many people love and swear by brand names.

“Oooh! EdwinSoft has yet another shiny tool, that costs three times what it’s actually worth!” I’m a cheap skate – and I now there are people out there like myself that want to get the “best” tool out there, and fall for the price tag and hype thinking, “If Article Demon cost $50 more than Article Marketing Robot, I guess I know which tool is superior…”

I’m hoping Vince doesn’t raise the price on the tool for those of you who don’t own it, but obviously he could at this point.

Great.

I’ll come out and say it – I thought Brad Callen’s ‘name brand’ SEOLinkVine was going to be awesome sauce. Turns out, it was (is) just “some sauce.” They left out the “awe.” Now, his SEO Elite might be a different story – I plan on trying it out eventually – but SEOLinkvine? Meh.

My point is not to bash Brad – but just to illustrate that brand names are a great way for a developer to produce a McDonald’s hamburger and charge you for a Fillet Mignon, with a crown of bleu cheese and bacon-wrapped.

Brand names are great for certain products – but often, it’s all hype, and perceived value. But sheeplings wander into the starry-eyed sheepfold and ooh and ahh themselves into a buying frenzy and next thing you know: you’re out an extra $50 for a substandard tool, thinking:

But it looks so much prettier! It has “anti-bot!”

Blech. Meh…who cares.

I have to cut to the chase here – I don’t like the way sales (especially in drug deals and internet marketing) turns everyone into an instant liar, plagiarist and hype superstar.

“Look ma, I suckered more people today.” Ka-ching!

Count me out. Stick a fork in it, already. And EdwinSoft, please – you need to do more than provide an average product. You’re killing your own brand.

Hold on, I wasn’t done with my rant on the industry…

What I don’t like – not a bit – is the fact that to make it in internet marketing, especially to make it in selling to other marketers (which I find cannibalistic): the greatest [road apple] artist wins. That’s it, in a nutshell – who can you game into a sale?

Ooh, ooh, I know!

Newbies! They’re ignorant, and far too easy: fish in a barrel, in fact.

Let’s all show them some thread in the Warrior Forum, and all get around and hype up some software (there is a difference between getting excited and being honest in a review versus hyping up something) – then build websites with the EMD and sucker the noobs.

Ka-Ching!!

Game over for me – I’m resolved not be that guy (from day one). OK, all that aside – what’s the big deal with Article Demon? Is it a better product than AMR?

I don’t have first hand knowledge of Article Demon – but I’ll tell you why I’m NOT impressed.

First off, there are 100-300 targets, that’s it. It’s loaded with 100, you can get a bonus of 200 more – I have a list of the 100 but not the 200 bonus directories. Also – you can add targets that follow certain scripts – sorry, not impressed.

The reason: EdwinSoft has loaded the best targets following their (FOUR?) scripts into the software, no doubt. Besides: AMR has more targets and more kinds of scripts, meaning there are more potential targets in AMR.

I don’t think EdwinSoft did their homework on research and development – or just didn’t realize Article Marketing Robot was the prime rib to their bologna.

BUT: The graphic user interface is pretty. I actually read that argument in the Warrior Forum. Yes, I sorta went nuts in there, I just can’t understand some people (getting an argument of “the graphics are prettier” is pretty…hm…just not a substantial argument, sorry).

Saying one is prettier than the other is a really, really lame reason to buy anything.

“Pretty” doesn’t a better wife make, nor a better car, nor a better house, nor a better article submitter. Ugly works great.

(For the record, my wife’s stunning.)

Ugly works fine. It’s true for WordPress themes (XFactor and Clickbump’s old themes, for example), it’s true for people, it’s true for food. For example: I’ve eaten some food that looks flat out like vomit and tastes like it came from a professional chef.

Case in point: My pastor’s wife? She makes this chili-cheese dip in the Crock Pot. I told her, frankly, “Evy, it looks like vomit, but it tastes like heaven.”

I know: I’m classy, right? A real gent.

But I know my pastor and his wife, she laughed. (OK, maybe she cried later, but she has a great sense of humor. And she makes a mean dip.)

My point is: who cares if Article Demon is snazzy-looking?

Article Demon has a visual calendar (this is SUCH good news, because I don’t own a calendar..??). That was another point someone brought up – or rather, it’s on the sales page, as if it’s a selling-point. Personally, I think it just illustrates that EdwinSoft is going soft: who cares if it looks good?

All they did was import their (admittedly) hot-looking interface. From a user’s perspective, though: this interface was confusing to me. I found it to be a bit counter-intuitive, and prefer a straightforward approach to my tools.

You can use the “synonym harvester” which harvests your synonyms from your previously spun articles – that’s actually pretty cool, I’ll give ‘em that. But worth $50 more? If you own a decent spinner – Meh.

You can spin pen names – again: pretty cool. But who cares, really? You’re submitting articles for the link, any semi-intelligent marketer can use YSE to find your other links. I mean, Magic Submitter does this, too – and I’d use that maybe for the bookmarks feature and forum profile feature – but that’s it. Otherwise: Meh.

You can use proxies – OK, this is pretty good, but it’s also a hidden cost, which I don’t like. On one hand, the tool is a “one-time” payment, on the other, you need to pay a proxy service $30 or so a month? Hmmm…

Besides: I find the article directories don’t care about your proxy: this feature’s only useful if you’ve managed to ban yourself from tons of article directories. If you already have a proxy service, OK, that’s cool – otherwise? Meh.

Use TWO CAPTCHA services! Yawn. Meh.

I’m sorry, folks – I’m just tired of the “game,” the perceived value tricks and gimmicks – and the business model of internet marketing is to load up your bull$#!t bazooka and take aim at newbies, followed up by an affiliate link.

Recap

This is what you’re paying for in Article Demon:

1) Brand name hype. EdwinSoft is “meh.” Not impressed with anything they offer (no offense to hard-core fans, if you like BMD with 50% or less submission rates – cool…sorta. Of course, that was before, you know, Ping.fm, Amplify, Posterous and OnlyWire – but if you insist on paying for mediocre and over-priced social bookmarking software – it’s your $150 or whatever ridonculous price they’re charging. Otherwise, that’s $150 I’d LOVE to get back).

2) $50 more for fewer targets – about 1/16th of the targets of AMR.

That makes as much sense to me as asking your grocer, “Yeah, but why can’t I pay $48 for just ONE gallon of milk instead of SIXTEEN? Just call it, “EdwinSoft Moo Juice” and I’ll be more than happy!”

Do you have RABIES, man?!!

3) The ability to harvest your synonyms – this is pretty cool, actually. You can have the software harvest your synonyms from previously spun articles. Handy, I’ll admit it – but $50 handy?

4) The ability to spin pen names – again: this is good – but who cares, really? If I have “Joe Schmitty-Pants” as a pen name, and he submits a spun article to 200 article directories or more – they’re all going to point to the same sites. It’s hype, needless fluff in an article submitter.

5) A submission engine that is prettier. Because, you know, The Best Spinner – which is not pretty – doesn’t work, right? Or is it rather because – we’re too shallow to discern real value, and confuse “shiny” with “effective,” and the marketers know it – so you’re paying $50 for mediocre, but PRETTY mediocre??

6) Bottom line – Buy Article Demon and you’re paying for an expensive article submitter/spinner that wishes it was Article Marketing Robot.

Final words:

If you are OK being led to spend $127 for a product that doesn’t match up to its $77 or so competition, then this is the PERFECT software for you. I think EdwinSoft can’t hold a candle to Article Marketing Robot, but they know their loyal fans will come out in droves.

It’s as impressive as paying for a Cadillac and actually getting a Ford with a Caddy hood thingy, and makes less sense (because you can re-sell the car). If you want rankings and a better tool for article directories – you’re looking for Article Marketing Robot.
Exclusive Bonus For Article Marketing Robot Customers!

OK, I’m getting all fancy here – isn’t this how the game is played? If you buy Article Marketing Robot through my link, I’ll give you two bonuses.

1) You keep $50.

2) You get better results, with more, higher PR targets.

Ta-daa!

Article Demon is nothing compared to Article Marketing Robot. I’ve confirmed with a few honest marketers out there who have tried it that they couldn’t get it to submit to EzineArticles and ArticlesBase, etc. I can’t get AMR to submit to GoArticles (I don’t care: they don’t show up in any backlinks checker anyway), and I can’t get it to submit to Ezine, either – I do those by hand.

Article Marketing Robot – no hype, just results. It ain’t pretty. It doesn’t support proxies (yet) – like you need those when submitting articles? It doesn’t support multiple pen names (yet). It’s not pretty, and not made by EdwinSoft. It’s $50 cheaper, and 16 times bigger off the bat.

I don’t want to promote everything with strictly hype and no fact to back it up. Will Article Demon work? I’m sure it will, but why pay more to receive so much less?

I can save you $50 in exchange for a real tool.

Article Demon is nothing more than too little, too late for too much.

Article Demon Vs Article Marketing Robot