Or: “Why I don’t have a list.”
I know, I know – “the money’s in the list.” And I don’t have an issue with “money” other than I don’t have either “money” OR a “list.”
I DO however, have a list of pet peeves.
One of them is the way that internet marketing has become (always been?) the LEAST imaginative, cookie-cutter, carbon-copycat-monkey-see-monkey-PLEASE-don’t-do-this-please-for-the-love-of…
Nevermind.
He hit send on the swiped email.
Lovely.
I’m constantly railing against this because it is so PLAYED OUT. The “money’s in the list” but what on earth happened to your imagination, man??
“The money’s in the list” may be true -
But what the hell’s in my inbox??
Is there any added value? Is there an actual benefit to the recipients of your current swipe-copy drivel – or do you even care?
Is it necessary to undergo a frontal lobotomy when you sign up as an internet marketer? I’ll be the poorest genius, but I don’t know that I can go out like this.
Count me out: if this is “internet marketing” then I’ll work at McDonald’s and give you an honest cheeseburger…
“The money’s in the list” – but your tired, broken vinyl record keeps hitting that same old groove, and it makes me want to wash my hands of internet marketing.
Alack!
Let’s just dissect the recent drivel, shall we?
Exclusivity – being part of a group:
James,
Imagine getting tapped on the shoulder one day…
… with nothing but the words “you’re in”…… and suddenly you’re given access to a proven method
(so easy it’s almost “unfair”) for making a passive
income online….
Here, Johnny Q. Marketer is trying to ally himself – to put his hand on our shoulder, and tell us: you are part of a secret club – you’re family!
You know, let’s run with this a second. If I was out someplace, taking my wife out on a stroll through WinCo (a fab place for groceries – you needs you a WinCo!), and some…CREEP…
I mean, really!
Some creep out of the blue comes up to me and taps me on the shoulder and says, (I can only imagine him speaking to me like Marlon Brando for some reason):
“you’re in”…
First off, it should have been “You’re in” with a capitalized “Y” – secondly, getting to the point: if some creep came up to me and said that while I was weighing the bulk almonds (raw)…
I’d probably remove his hand from my shoulder with nary but a stare, and tell him he’d forgotten his pills that morning. What pills?
His crazy pills, that’s what.
Only a perfectly deranged sociopath walks up to you and says, “you’re in”….without preamble, without context, without knowing to capitalize the “Y.”
Crazy, but it gets worse…let’s take it from the top so this part reads betta:
Imagine getting tapped on the shoulder one day…
… with nothing but the words “you’re in”…… and suddenly you’re given access to a proven method
(so easy it’s almost “unfair”) for making a passive
income online….to the tune of “$237,522 a month”?
(( Cough! **BULL$#!T** Cough! ))
Look, there’s just no other word to describe it. Michelle Adams had a great post about that as well, the “Cow Pat” post (though here in America it would be “Pattie”) – hilarious read.
I honestly hope that the FTC sees this guy and shuts down his boatload of horse crap. $237,522 a month? Seriously? Who falls for that?
Oh! Right. Desperate people. People who have credit cards but no discernment. People facing food stamps, or on them currently, applying for 5 jobs a day and getting nowhere…In other words, prey on those who would love to quit their 16 hour workdays…or those who are out of work.
Classy. Yet another:
PLUS a “set and forget” automated software to put everything
on complete autopilot?
Ah. Lemme see – playing into people’s: Ignorance, Desire for comfort, Laziness…
No imagination, playing on people’s most basic desires and impulses, not to mention total ignorance. You couldn’t have asked for more crap if you were doing the Master Cleanse.
Note to self: try to use “automated” and “complete autopilot” more often…it sells…
This has happened – but nobody’s broken the code and
talked about it – until now:=>>> http://www.PURE-BULL$.HIT.co.uk/likes/to/take/your/money/has/neither/class/nor/scruples/
Right. You’ve got a proven system making 1/4 million dollars a month – and nobody knows about it – and your first step is to make it into an ebook.
See Carrie’s recent post entitled Making Money Online Isn’t That Easy.
Finally (skipping through some turd mines along the way, I edited out a bunch of crap, literally) – the all-too inventive, never had an original thought “marketer” pulls out the final stop.
The silver bullet. False scarcity.
P.S. I’d hurry if I were you — who knows what’s going to
go down once the “inner circle” gurus realize they’re
blown? This free video could mysteriously “disappear” — and
if that happens, I wouldn’t count on it coming back (these
gurus play for keeps — and this may just be your ONLY
chance to even the score)…
For some reason I wasn’t moved to respond.
I don’t care if the “inner circle” of gurus beats the daylights out of the grammatically-challenged thugs who spammed my inbox – and I don’t care if they “disappear” along with the video.
Give it a few months and this swipe will be re-written using an article spinner, hopefully with a more imaginative copywriter who can at least engage my more sophisticated sensibilities without being overly pedantic and overtly manipulative.
This gutter trash isn’t marketing.
And if this is what passes for the money being in the list, I’ll be glad to be poor my whole life.
I’m not putting my hand in your checkbook while preying on your need for community (the introduction), nor on your need for ease and rest (people are working hard to make ends meet – over promising a 1/4 million in a month was more than “a bit much” – it’s a gross overstatement and I thought the FTC was crackin’ down??)…
There’s more to business than money. Like - your name? Whatever happened to that?
I can just imagine becoming one of these gurus on the “inner circle” and writing my mom a Look, Ma! No Hands! letter:
Hey, mom, I’m an internet marketer!
That means I hire people around the planet who can barely use the language – but they need the work so badly that they take these jobs and work 25 hours a day for RICE!!…
…to write really crappy emails pretending to be your friend, with a bag full of tricks to get you to click this link, so we can collect a fat paycheck at the expense of your desperate financial situation and pure ignorance!
I can do a new email campaign every month and make more money hitting “send” than you can at your honest day of work – you know, at the two jobs you’re working now because unemployment and Social Security and Food Stamps don’t really cut it?!
Nevermind, ma, that I made 1/4 million last month – but if you click this link you don’t need to work, think, or even have arms to reach the keyboard – this “job” is so easy R2-D2 can do it, and he doesn’t have arms, either!!
==>> CLICK HERE to LOSE your SOUL BUT Gain All The Wealth In the World While You Lose All Connection With REAL People, Including Your Kids!!
Be proud of yourself, mom, you raised a scoundrel, an uncouth virtual PIRATE!
==>>> CLICK HERE NOW and you can RETIRE from BOTH jobs AT ONCE, Ma!! You can be LIKE ME and Take ADVANTAGE of PEOPLE!
Think of it - we can pillage with a click of the mouse!We can EVEN over-use ellipses “…” and exclamation points!!!!
Love, your son,
Capt. James T. Hook, Virtual Pirate
P.S.: Want to learn how I do it?
==>>> CLICK HERE for a FRE.E Video, mom! Better hurry, prices are going to go up soon – and I’d hate for you to miss it!
P.S.S.: Click the damn link, ma! Click it!!
Or just opt in right ==>>>HERE<<== so I can perpetually spam you!! It doesn’t matter that I don’t call on your birthday, ma - I’m an INTERNET MARKETER and ALL THAT MATTERS is MONEY!!!
**don’t even think about opting out, ma. I’m your SON, but I’ll disown you. You’ll never see your grand kids unless you buy the freaking course….**
I really only have two questions.
1) What did the people - not the “marks” or “lemmings” but the PEOPLE - on your list sign up for?
2) Do you care?
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You are so right, James; I loved it.
That’s why I try to do what I do, just tired of the same old story.
Really enjoyed your blog; thanks for sending me here.
Ana Hoffman
Ana | Traffic Generation Cafe recently posted..Scribe SEO- Why All The Cool Kids Are Doing It
@ Ana – Good to see you! -
Great – So it was Tia Peterson a.k.a. “BizChickBlogs” who included me in her Follow Friday post, where I saw Dev’s TechnShare widget and your recent How To Get 10 High-Quality Links In 30 Minutes or Less post…bunny trail. Forget sleep.
I just wanted to say – I joined your list immediately (and Tia’s, and Dev’s) and can recognize quality of work. From the lead capture to the list itself, Ana – Good stuff!!
I’d have to say you’ve nailed it so far, Ana, keep it up. Takin’ notes. Your “TrafficGenerationCafe” is now a fixture in the BlogRoll.
@ Radhakrishnan KG -
Your question is now going to be another post, actually. Not to leave you hanging, if you’ve been on the list of quality marketers (Leo Dimilo comes to mind, in my “Blogs that Flip My Lid” widget, same with SEOBook and Aaron Wall, even “Profit Addiction,” Michelle’s recent “Master Cleanse Journal” series was good stuff but kinda gross…but good stuff!)…and obviously I’m a fan of Mrs. Hoffman above – these are tremendously valuable lists in my mind.
They leave you with VALUE Vs. MANIPULATION. . .Oh, man. . .I feel a post comin’ on. . .
There’s a qualitative difference between someone who seems to care about you and someone who thinks you’re a puppet and he’s the puppeteer. Don’t manipulate me in sales – or if you ARE, don’t let me realize it (I know that sounds bad, but at least TRY to make it seem like you CARE about your list).
I started this blog because I actually had two goals: I care about people and thought it was so cool I was making money online and wanted to share what little I knew. I was hit by the economy. Still not “there” yet, but I am making money online – nonetheless, I also wanted to make a profit.
I refuse, however, to sacrifice the fact that I actually care about the reader – who in my mind has infinite value just being human. More on that later – but I’m not free to take advantage of you as a person because I have a hungry bank account…I’ll stop there. I’ve got to leave something for a post.
Great question, and reminder that I need to consider solutions vs. just the problems.
@ Carrie -
Um…I like saving $20 Carrie… =P
@ Yolanda -
Yolanda, you’re in my neighborhood…making me feel homesick! WinCo is my idea of a “date.” (It don’t take much for me…My wife disagrees, but hey…) Glad you’re loving the area, and from the sound of it you’re not too far from the … what is it now? Taco Bell Arena when we left.
My guess is that you’ll have some good times – check out V. Sattui winery in St. Helena when you get some time. Wow. Exquisite.
@ Matthew -
Thanks, Matt! Good to see you around, and you’re right….they’re persistent.
I was told that marketing is best when you act like you’re 10 y/o…having a 10 y/o son, I can say: (no offense, Jake) that yep! The IMers are 10 y/o’s…
Hi Bro,
Your post is so eye-opening, i really enjoyed reading the post and made me think – do i really want to be like this?
Eventhough you add value to the user in the beginning, marketers tend to “lose it” after sometime.
Do you have any suggestion/solution on how was can actually add value and not just spam the affiliate links?
Thanks,
Rk
I like when you are on a sales page and they push the false scarcity thing, you go to exit and you then get one of those pop-ups saying “wait, we’ll take $20 off the price”. But you just said the higher price was for only the next 1.5 people a page back…
I’ve been slowly unsubscribing to all the lists I signed up for to get some worthless freebie.
Carrie recently posted..August Earnings Posted
James,
I just wanted to comment on my love for WinCo since I really don’t have much to say about mailing lists. I’m on two (2) newsletter lists — one which I will be removing myself from — and the other is Leo Dimilo’s newsletter list. But I don’t get “product launch” list emails because I’ve decided that most of the stuff is crap and someone hoping to make a quick buck off of unsuspecting list members who are all too eager to try the next gimmick.
Anyways, back to WinCo…
I LOVE that place! The husband and I now drive 20 minutes to Elk Grove just so that we can shop there. Of course we stock up on items once per week though.
Prior to moving to Northern California, I literally lived directly across the street from a WinCo. (Talk about sweet dreams! lol)
Awesome read James… so true it’s not even funny. I have been un-subscribing to lists for the last week and still seem to be getting bombarded by useless junk!!
It’s like you can’t get rid of ‘em!
Humorous and intelligent writing as always.. keep it up buddy..
- DC
Matthew DC recently posted..Site Re-Design- Contributors- and New Training
Yeah, another rant! I can certainly relate… :)
Michelle recently posted..August Earnings Report
For the record, you did the list right, Michelle.
As always, a great read James.
I’ve now become immune to this utter drivel that these so called marketers send out. Like most of us here, we get a lot of this rubbish, when I read these emails now, I literally click on the junk button since I know all they’ll try and do is rip me off. It sooooo drives me up the wall!
The intention is hopefully not bad but using the same tactics over and over again is now making me think that there is no originality with these so called ‘Gurus”. It just becomes annoying. There is one particular marketer who is an absolute legend in the IM business. I wont mention his name but his USP is his $40k blogging income which he boasts about. Now if you subscribe to his list, its full of the same examples that you mentioned above. What I don’t appreciate is that fact they they treat us like mugs! One guy keeps sending out emails about 1 article that made him $14,000 in 1 year and how this offer will not be offered again. Surprise surprise, a few months later, its been offered again, not once but a few times in a period of 1 year…lol. Even the article directory owners are getting in on the act!
Anyway, you’re absolutely right, its complete horse ****, the only PROVEN TECHNIQUE that makes you money is old fashioned hard work! Not an attractive title for an eBook is it?
As long as there are people who believe this rubbish and are gullible to this it will keep selling.
Anyway, I’m off to go and unsubscribe to a lot more of these emails…lol
Zaheer :)
Zaheer recently posted..25 Months On
I’ve spent the last two days unsubscribing to most of the lists because my gmail was full of so much “Buy this and make money while you sleep” crap that I kept missing the real emails people were sending me.
I also cancelled my subscription to Aweber. I know stupid right? Problem was that it’s all to tempting to take one of those cookie cutter emails and send it out to a list – turning me into one of “them”.
So for the time being I’m building a list using Feedburner, and I’m writing quality content on my blog. Well that’s the plan!
Clare recently posted..Getting Started with Article Marketing
Intelligent – I didn’t really know you could with Feedburner, never had the intent to have a list, but will be looking more into that once I’ve got my legs more underneath me.
My issue is that I don’t want to be the carbon-copy, swipe and send IMer. It’s a load of…blue mountain coffee beans without the coffee beans…
Anyhow, Michelle Adams does this well, as Leo Dimilo, SEOBook, Michelle from Master Cleanse…etc. Actual *content* and value for the reader.
Nice breakdown of what those emails are actually saying! Just like Clare, I had been receiving a lot of them lately and even thought about jumping on the bandwagon and promoted them. Their JV offers just seem so tempting.
But then I thought, what kind of person would I be to offer people these things that I knew probably wouldn’t work?
I actually purchased the Auto Blogging System X thing that was going around awhile back to see what the heck it actually was. Just an eBook on how to make a website that makes you a $1 a day. You literally need to make at least 100 of them for it to be worth it. And people sell this stuff? Crazy!
Anyhow, nice post again. My first time here but I’m adding you to my feed. later!
Wayne Howard recently posted..Getting on the Right Track
Mr. Howard –
I’ve found you thru Tia’s BizChickBlogs, then TechnShare – and your comment on the autoblog thing is too funny and accurate, it takes a lot to make a little per site, I’m tired of that sort of thing.
Much appreciate your visit, will need to pay you the same. As I understand it you’re one to watch!
Thanks for the example James, it’s a good example of how guru loses my respect once and for all. Still unsubscribing from tons of these “offers” that also hit my inbox daily!
I’ve noticed, that in the IM niche, new amazing systems pop-up almost every week, sometimes every day!! :)
New IM product every day, several days in a row…
It’s their business, not ours. Better help ourselves make 1000$ a month than help them make their 242684 or more $ ;)
think there are a lot of very high good lists that give great information as soon as you get outside of the MMO niche.
I am on several different lists dealing with singing. The information is solid in every email and I have even bought a product from one of them.
@ Josh:
Sad but true – some of the SEO stuff is really good, too – unfortunately a lot of the MMO “gurus” are targeting and exploiting the lowest common denominator, people who want financial freedom and to catch a dream.
So long as you can make it sound plausible, you’ll make the sale…and it grinds at me. Probably because I’m a salesman at heart, it’s what I do – but not like this.
It’s also very cheap and easy…no skill required, just over-promise. Screw delivering on the promise, just over-promise.
——–
@ Anton:
Good point – sticking with what you know works pays off (and pays you). You’ve already proven that.
I just set-up my AWeber account yesterday and loaded the follow-up emails. I made sure that there was minimal pitching and more content..uploaded 25 follow-up emails and hardly 4 of them were pitching.
I made sure that my subscriber get no more than 2 such emails in a month. Rest all were pure content with no links inside them.
PS: Its not in the MMO niche btw.
Rakesh recently posted..The Blog Begins…
Great post James, and by the number of comments, I think your are echoing what most of us are thinking.
Not to single anyone out, but GEORGE BROWN has become the epitomy of this practice in my opinion, barely a week goes by without him emailing about a new great product that will make you $2,985.89 per week.
However I have not unsubscribed, mainly because I want to monitor his tactics.
The whole thing makes me feel sick, and its this kind of thing that has put me off ever producing any kind of internet marketing blog, or building a list, even though I think I have damn near perfected making money out of micro niche sites.
Have you heard of Josh Spaulding. He’s an ethical Internet marketer and I feel he treats his list well. He writes posts on his blog and his emails are sent out to check out some of his blog posts. Another guy was Steve weber who had great emails sent to me that I looked forward to reading.
@ Dan: um…yeah…agreed. I think George has had some great wins, and he sure seems affable, but the over-promise thing…it’s pretty old.
It is what I liked about John XFactor’s ebook, it didn’t seem so out-of-sorts, shoot-the-moon. Don’t know that I was ever on his ‘list’ if he has one, though.
@ Blue Ape Man: I’ve seen Spaulding, not been on the list unfortunately – I enjoy a good read, even an IMer’s stuff, and I don’t even care if you try to sell me.
PotPieGirl is an example, and other Wealthy Affiliate grads – seems to be genuine, and I think that’s the ticket, really, just a bit of “I actually care” and “I know what I’m talking about” – and good timing, subtlety…that sort of thing.
Good salesmanship is easy to spot, and draws people in. The BS is just spam that got past the filter…
But no, never heard of Mr. Weber – I’m still new yet!
Now THAT is a rant!
Just came over as you suggested, from your awesome comments earlier at my blog, and I have to say this is a fantasticly worded rant!
I especially love
“The money’s in the list” may be true -
But what the hell’s in my inbox??” LOL! I often think that.
I am still coming to grips with the whole email marketing, but if you signed up to my list then I suddenly feel an increase in pressure to make it awesome!
Alex recently posted..What the Blog are you talking about
So I’m glad I sparked a bunny trail that led you to Ana. lol Awesome! Just don’t forget me, okay? :)
Now on to your post and my OWN pet peeve… somehow over the course of say, 7 months, I ended up on a ridiculous amount of Internet marketing lists. My primary client is into IM and somehow that translated to me getting on the lists.
Anyway… my current pet peeve is a trend that’s been happening lately with using re: in the subject line. I’ve been around this “list” craze for the past 3 years when I started as a virtual assistant, and I have seen it all. But that one in particular drives me absolutely crazy.
Whether it’s deserved or not, I do report it as SPAM with gmail. That might be mean, but it’s just as mean to put re: in a subject line full well knowing that it’s just a ploy to get more open rates. Maybe now that I’ve just said this out loud, so to speak, I’ll be better next time and just open it and take myself off their lists, but I still think they deserve it.
Ugh – the scarcity tactic. Seriously, I’m shocked that people still go for it. We are truly an idiotic society.
Cheers, James. Thanks for the rant. It made my day! LOL
Tia
Tia recently posted..Two Cents Tuesday- One Amazing Blogger Broke All the Rules
James, I have been unsubscribing from so many list I have lost count. There is one person in particular that I am very disappointed in as it appears he has crossed over to the dark side. wont call any names but he is the creator of MNF…..
Seems he is rubbing shoulders with the “gurus” now and they have probably advised him that he needs to start pimping his list. and he’s doing just that. Really getting tired of all the emails. he is on my next to unsubscribe list.
Dee recently posted..Inside the Flap – Executive Presence
Dee –
Sad but true – and it was a decline in that particular IMer. I’ve also recently discovered how AWESOME Market Samurai is. Will have to post on it though I think I’d be talking to the choir…
Tia -
I think that would send the message to the IMers for sure – mean or not, something should be done. The reason all this list building and such occurs is because it can…
And don’t worry about being forgotten – ain’t gonna happen. I lurk at your blog a lot, usually reading via email though.
Alex and Ana -
I’m both of your lists – and so far you two are doing a good job, from a customer perspective. It’s actually Ana’s free report that got me recently hooked on Market Samurai – the report about traffic generation was good!
And Market Samurai? I’m sure you’ll get the commission, Ana. I’ll make sure you do – I always thought it was hype…nope. Darn New Zealand SEO’s just know what they’re doing!
Or is it an Aussie product? Whatev’. Those blokes blew my mind…
But Alex I don’t think you’ll have any problem with quality from the looks of your blog – and for the record I don’t think your rant deserved the negative press…
You know the one.
JamestheJust on Elance recently posted..The Average Genius Is The Last Honest Bastard
Hi James,
Really insightful article. It really took me time to read your post and all the comments here as well. I must say that when it comes to mailing list I don’t have much to comment. Well, honestly that kind of strategy make me irritated.