Duct Tape SEO: WordPress SEO Done Dirt Cheap
What drove me to write this book…
My SEO efforts on my Duct Tape SEO sites have paid off, the Penguin update of 2012 did not negatively impact those sites. There will be revisions made on some minor points of the book, but Duct Tape SEO has stood the test of time and algorithm changes.
Rather than tell you about my book, called Duct Tape SEO (focusing on WordPress SEO), I wanted to describe why I wrote it in the first place.
Here, I want to tell you why I wrote it. 
If you don’t know me yet, I’m +James Hussey, you can read more about My Story if you’d like.
What drove me to write a book about WordPress SEO to begin with is that I live off the stuff. My income comes almost entirely from search engine traffic and affiliate marketing.
Google drives most of my visitors to my various websites.
When I first started online (read my story here), I turned to another blogger in the industry who had his own method of ranking websites for making an income from AdSense.
I bought a lot of the tools he suggested and a subscription to Unique Article Wizard. I found out the methods worked, quite frankly.
So I turned around and began this blog to talk about my methods for ranking websites. I used a ton of tools and would buy them, use them, and write about them here mainly.
Then I found people were buying my tools, so all was fine in the world: I made my investments back and then some.
If it was working, what changed?
If you haven’t read my e-book, then you don’t know this yet: the book isn’t about some massive link-building campaign or my strategies in using this tool or that service to ‘sling links.’
I talk about those things and affiliate marketing tips here. :)
But my e-book, Duct Tape SEO, isn’t about those methods. Duct Tape SEO is a step in another direction, without many tools or much else needed but a website and free resources.
If you’ve been reading my blog for a while, and buy my e-book, you’ll be surprised at what I write in there: it’s a clear step away from these methods I’ve been accustomed to.
Why?
Frankly – I wanted to present a solid resource of gaining traffic and ranking websites that anyone can do, despite their budget (hence the name “Duct Tape SEO”). I was inspired by someone I’d met on social media…
What Inspired Duct Tape SEO
One day, someone came to me (on Facebook) and asked me how I was making money online. She didn’t have a lot of money to spend, she made that clear.
She had a family to feed. Her husband was out of work. She needed some help.
She was using Kompozer to create websites on HTML, from the ground-up, in an attempt to make some money.
Everything she was doing seemed to be The Hard Way.
So she asked how to get traffic…My first thought:
You need a bunch of tools…
But she couldn’t afford them. She was on her last dime, and so I started to think of other, free methods to rank websites and get more traffic from search engines.
So I told her to try other means, and wrote the series Make Money Online and Don’t Pay a Dime.
Up until that point, I’d been groomed to buy tools I needed to at will. I could afford to do so.
The tools were all shortcuts to build links, really…but all those shortcuts meant I was also taking risks with search engines and spam filters.
I quickly learned how to fly “under the radar” and yes: I personally still use the tools (though I can safely say my paycheck doesn’t rely on them any more).
The methods and tools worked, but every “shortcut” taken presented its own problems which meant more costs added up or more risks were taken…
So I did something silly. I tested ranking without all the tools.
Well, it worked just fine, thank you very much.
I boiled my findings down into a system meant for newbies, and I wrote Duct Tape SEO: WordPress SEO Done Dirt Cheap for anyone who wanted to rank a website and become independent of the more expensive, riskier methods I’d been using.
Honestly, it’s the book I wish someone told me about when I first started out. And no – it’s NOT just about how to rank easy longtail keywords, either.
It sets a foundation of creating a winning website that can rank with fewer links needed, with fewer risks taken, and with the potential to stand head and shoulders above your competitors.
Read a review of the book from Leo Dimilo, someone who’s been in the industry over a decade. He didn’t pull punches describing the book, nor is he an affiliate of mine.
He just wrote a dead honest review. Or you can read what Brankica Underwood said of the book here at her blog.
I will warn you, though – it’s a system for SEO and if you don’t like systems or don’t follow directions well, it’s not going to be your cup of tea. Part of my own “journey” to making a fully passive income online has been slowly creating my own systems, testing them, and researching improvements.
This is my SEO system – and I’d be the first to report if it didn’t work. See, I’m not an “SEO hobbyist,” and I don’t make my money in forums pitching 80 different “how to make money online” reports for $7 a pop.
If that’s your ‘groove thang,’ I won’t wreck it for you – but that’s not where I make my money. I make money as an actual affiliate marketer.
You’ve probably never heard of me before reading this page for that very reason: I’m not a guru, just telling you that now, I’m an actual (brace yourself)…
…regular guy. I have a family, wife and kids, the whole 9: and nobody in my immediate family (except my 17 y/o daughter) has a job. I make 100% of my income as an affiliate marketer, and get paid passive income enough to feed (and clothe!) my 7 kids and wife.
Side note: I have 8 kids, but my oldest is on her own and I don’t want to alarm anyone in case they think I lose count time to time. :)
If you’d like to get your copy of the book, click below to do so – there’s a 30-day money-back guarantee if you don’t learn something from it.
(I don’t quiz you by the way: if you want a refund, no worries on my end – I understand that not everyone wants to try their hand at SEO – I have a no-hassle policy.)
Duct Tape SEO Discounts
New Bonus Videos for WordPress Newbies!
What if you’re totally NEW to WordPress??
Don’t worry: I’ve got you covered with WordPress EZ: WP Newbie Orientation.
This is a series of videos that I’ve bought the rights to (I still don’t do video, shame on me!) – but they’re really well-done.
I keep getting emails from people asking me how to use WordPress, people that haven’t bought my book because it’s WordPress-based: so I want to catch you up to speed.
- How to buy a domain name and hosting
- How to install WordPress in CPanel
- How to modify the powerful 2011 theme to make it your own (no need to buy a premium theme)
- How to use WordPress for your publishing needs!
Duct Tape SEO Reviews
It’s one thing to toot my own horn, here are some early reviews of the book (none of the following reviews came from Fiverr gigs, or my own family, either – these are real people who were kind enough to read the book and get back to me).
Leo Dimilo, a well-known internet marketer who’s been in the business over a decade, and of an honest stripe, has this to say:
It takes the beginner by the hand and literally walks them through all the elements associated with starting a little affiliate business (minus the affiliate merchants) including the language of online marketers.
That said, I would imagine that if you are struggling hard to earn a little and you are trying to do it with Search marketing, then running a few laps with James who actually does what he teaches may actually help you.
BTW, Leo is NOT in any way associated with my book, and didn’t make any money with that review – there’s no affiliate link on his page. It’s an honest (good and bad) look at the book.
Patt Flynn of Smart Passive Income, a keynote speaker in L.A.’s Blog World Expo 2011, reviewed the book and had plenty to say, including:
I can tell it’s great…I can tell it has everything a beginner needs to understand SEO, how Google works, etc.
Please note that Pat doesn’t “endorse” the book – because he doesn’t endorse anything he hasn’t used himself. He’s making a 6-figure income online, the book wasn’t geared for him, but he was kind enough to share a few words, and for that I couldn’t thank him enough.
Sara of Noteworthytips read it and said:
I just finished your ebook and I am really blown away by how much information you put into this. It’s not only great for the person just entering the internet marketing world but you also have exposed me; a veteran (been at this for 3 years now) to some helpful tips I was clueless about.
…I honestly feel that anyone that reads your ebook will walk away learning some new techniques that will help them stay one step ahead of their competition. It’s fierce James!
Matthew DC of SEOSage puts it this way:
I’ve been in the IM game for 6 years now and even I had a lot to learn from James approach to SEO…
If you’re looking to learn more about SEO…then James new SEO Guide, Duct Tape SEO is definitely the BEST place to start. I don’t say that lightly…Duct Tape SEO is the single most educational, down to earth, and legitimate SEO guide on the market, period. If I were creating a college curriculum to teach people SEO (this is for you Full Sail University), THIS is the text book I would use.
Read Matt’s full review here.
Selena, who did all my graphics for the covers and banners (and who runs a PLR store), said:
I’m a long-time reader of your blog, and I was expecting the back-bones of a huge, multi-layered backling campaign that relied heavily on tools. I’m glad you didn’t go down this route…
Selena went on to say that the site architecture model I talk about in the book was something she’d tried once, and looking back it had been her best-performing site. She stopped using that method due to taking other advice and reflects that it must have to do with a winning method: optimal site architecture.
That’s one of the methods I discuss in Duct Tape SEO: website architecture. It plays much more of a role in ranking than most people think, though it’s not all that I cover (you may hear the term “silo” online: this is the method of architecture I espouse).
If you’d like a step-by-step guide to rank your websites highly in Google and skip all the stealthy “tricks” that leave your palms sweating with anxiety, then by all means drop by the following and read more of what you can expect from the book.
Try Duct Tape SEO Risk-Free for 30 Days – Ranking Just Got Much Easier
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Well, so much for my book – how about we return to the main blog, shall we?




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