The Backstory – Why I’m Going Nuts On My Article Marketing
Update 7-02-10: Here is my current Squidoo Lens ranking, that links to the money-site noted below:
Ranked #397 in Health, #7,508 overall
Woo – Who’s-ya-daddy?? =)
If you had been a fly on the wall in my brain lately, you’d see two things: 1) frustration at not having worked very much on my passive income/websites lately, and 2) a fierce commitment to flip that…so I’ve decided to make myself one of my own Elance clients with a deadline. Lately I’ve been working on marketing my existing sites, after doing some competitive reconnaissance and seeing that several of my big, authority-site-level competitors have found my strategy of article marketing to be a threat to their livelihood.
Which makes me smile. Because it tells me that I’m onto something…suckas!
Alright, what I’ve found in looking at my #1 website, which is an X-Factor, Micro Niche Site — simple, ugly and money-making — was that I had not been able to take spot #1 in Google for its terms. I did have some success for a day, after an experiment with Backlinks Philippines. Before the experiment, the site was #7 for its main term, and #3-10 for various other terms, including the main product I’ve been selling ($20k in gross sales…oops, I mean $22k in gross sales…) :) I just couldn’t break past #7, so BLP hit me with about 100 forum profile backlinks. As I mentioned, this pushed me to #1…for a day…then I dropped to #5.
Overall, I count about 17 profile links total, which I’ll gladly take. the deal with profile backlinks is that you can keep adding every month, and not all of them will get indexed (which is true of any links – they need to get indexed). This is the // Easiest // backlinking I’ve done so far, hats off to John Dale and the team at Backlinks Philippines.
Having said that, I’ve decided to use more article backlinking and blog commenting for my backlinks. Case in point: On this blog, The Average Genius, I have over 1k backlinks…and much of that from commenting on YOUR blogs! :) That’s my favorite way to get backlinks, personally, since I love reading your ideas. I haven’t marketed TAG at all, just commented, used Feedjit, ComLuv, Magic Submitter to submit my RSS feed, Pingler and Pingoat to ping…but most of this is automatic.
So, I get to interact with those I am learning from, I can build a sense of community, and “market” my blog without trying to. I love social methods of backlinks. In looking back at my #1 money-maker, my Micro Niche site, here are a few things to keep in mind:
1) All keyword research was STRICTLY done using the GREEN LIGHT of Micro Niche Finder. (It was my first site.)
2) Competition per Google Adwords Keyword Tool: That little green bar’s chock-full…Google said, “NO!”
Micro Niche Finder said, “Green means GO FOR IT!”
Specifically:
As of 7-1-10, using Google as the SE, the Exact “in-quotes” search for my main keyword (this site is an EMD, Exact Match Domain):
About 1,810,000 results (0.40 seconds)
3) 22,200 Global 12,100 Local searches [broad searches]
390 Global 210 Local searches [exact match] (HEY! It was my FIRST site, OK??)
I believe Yolanda refers to these as “Crumb Snatcher Keywords” (a word of explanation: she wrote a post about keywords that get little traffic, but the traffic was targeted – and she still made money).
4) It has 5 content pages, with horrid layout (did I mention it’s my first site yet?).
5) Monetization: Clickbank, Commission Junction, Amazon and AdSense. So far, only CJ and AdSense do me any good, but I have NOT focused on anything else BUT AdSense and CJ. That is: CJ has its own product-focused sales page/review. Amazon has nothing but a few links, with images, that I built from scratch. There are too many products, imho, on my Amazon review page. This is something I need to clean up in the near future.
It is in the health niche, broadly speaking, and the EMD is not itself product-based, nor is my main KW a buying KW…BUT: This site nets me around $30-$60/month in AdSense, and has averaged just under $400 per month in affilate commissions per month for the past 6 months, last month I made $650+ all told from this site. (I haven’t touched the site until about two weeks ago.)
That’s about all the backstory…except this point:
The big-fish authority sites I mentioned in the first paragraph are now keen on my main marketing methods. They have caught a glimpse of a guppy in their ocean, and want to gobble me up and knock me off the map.
Why? Because if you check the affiliate profile on CJ for this particular product line — and so far it’s the ONE affiliate market this company is in — I am almost SOLELY responsible for the sales for this company. I think they want to eat my lunch…but they don’t know me. I’m a fighter, and I’m not stupid. I’m not a welcome mat for them to walk on, and…OH, did I mention, my A-Bomb (article bomb) has resulted in me grabbing NUMBER ONE in Google?
Me vs. 1.8 million…yeah. I’m not going any place but up. I’m not going down easy, gents, so eat your heart out.
Bravado aside: Here’s my reasoning for article marketing.
Why Article Marketing Is My #1 Method Of Backlinks
You might not realize this about me yet, but I’m a writer. Unlike many of you reading this, I actually love to write. That might be apparent from what I’m about to advocate and describe. What I did was, in light of the Mayday scare (Google being Google and changing the algo without asking me), I decided a couple of things:
1) I am not going to be following the made-for-AdSense programs out there. Alright, maybe I will when it comes to ad placement on some of my web pages, but I’m more focused on building bigger sites, higher quality.
I recently had an experience where I was researching a topic, on search engine marketing and site promotional software. I found an EZA (EzineArticle) on the subject. It was well-written, and the software was something I had never heard about. I clicked through the resource link (which was well-written for that purpose), practically drooling, thumbing my credit card (my wife isn’t reading this, nor is Dave Ramsey, I’m safe)…
….
…And I landed on an auto-blog, Made For Adsense and everything! I could actually take a photograph of the insides of a PUBLIC TOILET, no…that’s too generous…a port-o-potty…! And I could have found more relevant content, better written, than the drivel I found on that search engine pothole…and the only sense of monetization was the AdSense.
I think my soul puked, my reaction was visceral. That was it – I can’t do MFA’s. Notice I didn’t say I won’t be using AdSense, but I won’t be ignoring the human on the other side of the monitor. And get this: the EZA was GREAT! If the EZA had an affiliate “buy now!” button, I would own whatever junkware that was right now, wondering what I was thinking…
2) I am going to give my readers a chance to buy. This flows from what I’ve just said, but here’s the deal: readers to a product-based site are low-hanging fruit. I cannot count the number of times my wife, who is not an IM’er (internet marketer), has purchased something based on reading reviews. That’s what she and I do: we look for reviews or blogs online, and then buy whatever it is we’re after.
How incredibly frustrating, almost like being constipated (sorry for the visual, but this exactly describes it): to read a review, go to a site half-drooling, only to be taken to plagiarized and 1/2-way spun content, generated by WP Robot or WP Unique or whatever — and blam! No sale, no ability to buy, no software…Not a good business model, folks.
That is not good business. So: it ain’t for me. I’m not the next MFA guy. I’m probably not the next millionaire, either, because I am definitely not going all out by outsourcing or plagiarizing crummy content, or have some software like WP Mage or what have you generate almost-nearly-decent-drivel…just for an AdSense click. The end result of Mayday had me biting my nails, wondering if Matt Cutts had looked at my sites and found them sub-standard…even though my sites weren’t affected. (One site disappeared, only to return 2 spots lower in the SERPs, at #7 in Google from #5).
3) I am not going to be using forum profiles as a main backlink source…This is in response to a comment thread at Noteworthy Tips. I cannot see anything that is beneficial in profile links…they spam someone’s forum in most cases (depending on your service, I’ve noticed that Backlinks Philippines has used my profiles to make comments at least in some cases), and I can’t help but recall the first week of having this blog: 400+ spam comments! I had to upload a few plugins, and wound up hand-coding a “deny from” html .txt file, FTP’d (File Transfer Protocol) it to my blog’s root directory…sorry, but Spam’s not good even if it’s the fake meat.
(sorry, mom!)
My thinking on profile links is that they are essentially self-serving, which I hate about this business. I’m not that kind of guy by trade, and I don’t have a clear conscience about spamming 300 profiles just to get some links for my site. There’s no way to comment on 300 forums to make those profiles “legitimate,” and all I’ve done is increase the bandwidth of that site, nothing more.
Furthermore, although *everyone is doing it* I can’t see the value in forum profile links en masse, in that they do not inform the reader of my website. Mind you, at the Warrior Forum and other forums, I use a signature line taking them here, but only because these forums have something in common with what this blog is about. It’s contextual.
I want to do more article marketing for a number of reasons:
1) I have proven a thousand times that people actually do click the resource boxes, as targeted traffic.
2) I have seen my CTR // tank // on my old articles, all written according to certain specialists in MFA sites. The thinking is “write a general topic, one that will get syndicated, and you’ll get more backlinks.” Yes, but what you will NOT get is any sort of pre-sales! You don’t get targeted traffic, you will not get PR (in my experience), you don’t do anything but lead someone on a frustrating bunny trail to wind up on a site that has nothing to do with your article on credit checks and debt…
3) I have risen from nothing to money-making using almost exclusively article marketing.
4) My own experiment below demonstrates two things: articles written in the niche for your website, driving contextual traffic to your said niche site, will generate PageRank, and will generate sales and traffic with higher CTR in the article resource boxes, or in-text links.
Enough about theory, let’s get to practice!
A-Bomb, or “Article Bomb,” Experiment and Results
What Is An A-Bomb/Article Bomb?
First, a definition: what is an A-Bomb or “Article Bomb?” In its simplest definition, an article bomb is taking a unique article – not plagiarized, mind you, I write or pay for my own stuff – and distributing it every which way I can.
My current channels are:
Directory and Blog networks:
Unique Article Wizard
SEOLinkVine
ArticleRanks
iSnare
Software distribution:
Magic Submitter
ArticleBot Edit: I now recommend Article Marketing Robot
Magic Article Submitter
…and I want to add to this Automatic Article Submitter sometime. (Thanks for the review, Carrie.)
Edit: After writing this post, I never tried Automatic Article Submitter thanks to a heads up from various people in the industry. Instead, I found Article Marketing Robot to be without comparison – there is no other article submitter worth your money but that one.
The A-Bomb Article Marketing Method
An A-Bomb, the way I have been doing it, is taking one article and distributing it every way I can, and it all begins with a unique article. Before getting to the play-by-play on the Jumbotron, my marketing philosophy is not the usual chewed up, spit out Yoda Yoda Yoda (may the Force be with him) that everyone is following.
Note: I know there are many ways to skin a cat, but what I’m about to share with you is based on my brick-and-mortar, real-life experience of marketing a family business from $15k/month –> $30k/month or so: it’s called “marketing”…and I’m not satisfied with low-ball spamination, I think I’ll see better results in a year’s time than many of my competitors, but we’ll see…I might just become a spammer this time next year…shoot me if I do.
While it seems that everyone is concerned with a backlink for the sake of a backlink, I’m not interested. I might eat those words in a few months, I’m not sure, but right now I’m new enough and certainly stubborn enough to try things my way for a while. So, I am not writing a thousand articles hoping for 10k backlinks. I’d rather write these articles or have them outsourced to Elance or oDesk, and make sure they pull double duty.
Article Marketing Beyond Backlinks
A) I do not want to merely get backlinks: I want to tell my potential customers about one thing: Why Do You Want My Product? Keeping that question in mind, I write articles that will answer some facet of why “X” product is going to answer your felt need.
B) Sell at every step…or “Always Be Closing” as Zig Zigglar said. Always be leading to a close…using a bread crumb trail of subtle and not-so-subtle techniques, from reviews to highlighting benefits. Currently I am using a “Set up the Problem” strategy, so these mass articles set up a problem. The next step in the chain, usually an EzineArticles article (or Squidoo or Hubpages, etc.), is to give the solution. The third step is my website: the close.
This is not simply, “Spam 1,000,000 article links!” This is a planned strategy, leading to a logical conclusion. By the time you get to my site, you’ll want to buy. Also, it is important to say that I am not advocating plagiarism, nor am I a fan of auto-spinning without editing. The way I do this, it takes about an hour to submit one article, if it’s about 500 words long.
First Step: Identify Targets
It is critical to point out that I am using a method of massive backlinks being generated, so Do Not Use The A-Bomb On A New Site!! There is a controversy afoot about link velocity, and if it matters in Google’s eyes or not. I have no idea if it matters, but have found that aggressive link-building using just UAW alone has caused my sites to do the Google dance. In one case, my site was on page 8…then page 4, right before using UAW.
Then I hit it with 50 submissions per day using UAW, the links pointing to the top level domain and an inner page. That website dropped off the map entirely, I could only find it if I typed in the actual URL. That taught me to not mess around with 50 articles (100 backlinks) per day, especially on a NEW site. <==DOH!
If you are linking directly to your site, you will not want to be that aggressive, I'd recommend 10-15 or so per day as a setting (per article).
Get A High-PR Article Published – EzineArticles, Suite101, GoArticles, whatever. I use Magic Submitter and set up a number of unique articles (**These are different from the articles I use in my A-Bomb, below.**). Actually, I write/spin one article, then submit using Magic Submitter. If you don’t have your copy of MS yet, just use some high-PR article directories. Here’s a link to thank me for later: Top 50 Article Directories, with PR.
Submit articles, spun or not, to a few of these. These will point to your money-site, and will pass along their link-juice and some authority to your site in time. These are now your targets for the massive mushroom cloud of backlinks. These articles may rank in time, and will get traffic and click-thru’s to your site, which is easy enough to track in Google Analytics or whatever you use to track your traffic sources.
The other reason that this is a great idea is that these will not dance or get de-indexed: these are sites that Google trusts, they are high traffic sites, etc., yet they will pull up your site in search engine position and in PageRank (see results below).
Once you have identified your targets, this is the A-Bomb itself, and the links that you will place in your resource boxes will be to these articles and not your main site, remember that:
1) I begin with an article that I either wrote or paid for (I’m not scraping), it is SEO’d for a low-compete term, in the niche that my site is in. This is different from a lot of conventional wisdom being put out there.
2) The next step is re-writing it so I have 3 versions. I do this because I want as much uniqueness as possible, as many directories and blogs publishing me as possible. Unique content all the way means more syndication (or more chance of it).
Tip: For a good shortcut here, you can do one of two things: just use one spun version across the board, for all distribution. Or you can just spin/rewrite the titles, resource boxes, first and last paragraphs and leave the rest as-is.
3) Then I heavily (50-80%) spin the three rewrites. The reason for this is unique article distribution: I want backlinky-backlinkety-backlanky-lanks, as many as I can get.
4) My first distribution channel is Unique Article Wizard. I take all three spun versions that I have spun in The Best Spinner, with titles that I spin using UAW’s on-site tools to generate the titles. I do the same for the resource boxes (use their on-site tools to spin the resource boxes – in less than 8 minutes, I usually max out their 2k resource box limit, it’s really fast).
5) Taking Spun Version #2, I distribute it to SEOLinkVine. Brad’s made it easy for me…although the results (shown at the end of the article) don’t justify this particular network just yet. I bought the pay-per-article service, and had 5 credits in there…so I am officially not entirely sure this particular network is a keeper for me. See below.
6) Then I Send Version #3 to ArticleRanks. I have to tell you, I’m loving AR (see below in the “results” section), so much so that I’m joining their number as a paid subscriber. Like SEOLV used to do (I don’t think you can still buy articles one submission at a time at SEOLV), ArticleRanks allows you to purchase article distribution credits. I bought 10 credits after the first few went so well (oh, and after I wasted 2 submissions due to my massive error in spin syntax).
7) Submit a unique, non-spun version to iSnare. The reason? iSnare doesn’t allow you to spin. It’s pretty easy that way, and article credits are $2, like ArticleRanks. They publish to EZA and GoArticles, as well as an emailed newsletter for their members, and various channels. I have no idea if this is working. <==Lame-Oh.
Whatev'. They're so cheap I'll keep using them...it's how I used to article market anyway (with good results). My thinking is that I am beyond merely considering the SE's spiders, I want actual human traffic. My article-distribution method is simple: do some pre-selling. (As mentioned.) Google may not count it, but if my articles are written well enough -- and I think they are, personally :) -- then I'll get some sales from them.
8) Use desktop software, using Version #2 from step 5. Why do I use this version? Because judging from my results, SEOLV has the smallest blog network at this time of all the distribution services I use. This might change as the network grows, but right now it’s my safest bet.
In my case, I use Magic Submitter or “MS” because it submits to my list of top article directories (that sounds like I have such a thing: I actually use what comes with the software at this point: EzineArticles, GoArticles, ArticlesBase, about 27 others, all have good PR). I also use:
ArticleBot or “AB” (Incansoft…I get only 125-200 directories to give me a green light at this point, no matter what email I use. Right now, I’m using a domain-based email, not a Gmail or what have you.)
Magic Article Submitter or “MAS” (Alexander Krulik practically owns my bank account at this point – if he makes an automated toe scratcher, I’m on the beta test – I love his software!)
With MAS, you can schedule the submission, like having your own UAW or ArticleRanks, etc. For my purposes, I bomb these articles out since they are pointing to my link wheel (see “Identify Targets” above), not directly to a self-hosted site I own. Let me re-iterate that so you don’t miss it:
**Important note!**
I do NOT use these tools to directly link to my website. All mass-submit articles point to an article on a high PR article directory, like EzineArticles or Suite 101, which in turn either links to another tier in the linkwheel or to my money-site.
I only use these last two tools, MAS and AB, in this manner. I have no problem using them to point to a Web 2.0 property, like HubPages or Squidoo, a high-PR article I’ve published on an article directory like Suite101 or EzineArticles, or a public domain blog. Bomb’s away with an EZA or similar page: give those both barrels and pull out all stops (strictly speaking in terms of using the desktop software, not the article submission services like UAW).
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Please also note:
I NO LONGER support Magic Article Submitter OR any Incansoft tools (except maybe RSSBot, that’s IT). Do not confuse “Magic Article Submitter” with Magic Submitter, which is my favorite and ONLY “all in one” submitter I endorse. The only article submitter I’d recommend is Article Marketing Robot.
The only exception to this rule is Unique Article Wizard and ArticleRanks, both of which I always saw great results from.
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There are two more things I do after submission:
A) After the backlinks begin showing up in my blog via trackbacks, I’ll RSS mash them at IceRocket or RSSMix, then submit the mashed feed to RSS aggregators using Magic Sumbitter’s RSS submitter. Use whatever you’ve got, but do it…the point is to index the links in Google.
B) Ping the RSS mash at Pingler and Pingoat.
I am currently trying out The Indexing Tool plugin (a premium plugin for WordPress), not sure if it works in terms of getting a backlink to “count.” More on this as it happens, but so far, I like the concept.
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Update:
YES, that Indexing Tool works and is one of my favorite tools!
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The point of these steps is to get the spiders to crawl the pages on which I’ve posted an article – I want it to actually count. If the SE doesn’t see it, my hope is that after 300-700 articles being blasted out there, I get some human traffic (even better). And I know, I know: these directories are not all read by humans, but my Google Analytics indicate that I do get traffic from these sites, even if it’s only a little trickle.
Selling a $2k product, I don’t care how you arrive at my site, just get here and read…and then **buy** by all means, BUY. To date, out of all the SE’s, Google is my favorite — but Google spiders have yet to buy a single product from me. It’s those human beings that put money in my coffers…
Ultra-Secret Tips To Make $10,971,362.97 Per DAY From ONE Article!
(I’m trying to rank for that long-tail keyword, “Ultra-Secret Tips To Make $10,971,362.97 Per DAY From ONE Article!” which has almost NO competition!) <==Freaking Genius!
Disclaimer: I have lost those ultra-secret tips to make $10,971,362.97 per day from ONE Article. Instead, I leave you with the following important announcements.
UAW Tip: I play around with their keyword funnel, and hit “test” to see roughly how many sites my article will get distributed to. If this number is less than 1,000, I keep tweaking. This is only a rough idea, however, as I have never had an article get that many distributions. My max is 250 backlinks off of one run, usually I get around 30-70, and I keep rolling.
UAW Backlinks Some have noted that these backlinks drop in time. Yes, they do. This is because of the webmasters dropping the articles, or their blogs, or what have you: I know simply because I’ve been on both ends of UAW.
The end result from my early UAW submissions, about 6 months ago, has been that out of 250 backlinks on one of my sites, “only” 150 or so remain…and I’m not crying about it, believe me. That site remains on page one of Google, with a PR 1 after the UAW run. It’s firm, for now.
Spinning Tips for A-Bomb Success…and less headaches…
If I found anything out, I found out that this massive distribution of articles is A) Effective, B) A learning curve! I made some “fun” mistakes…
James’s Atomic Article Marketing Tips:
(Catchy, I know. I should work in comic books…)
Keep extra copies of the article at every stage of the process. That is: keep a file for the original article, and the other two versions if you’re doing this like I do. As you spin, you’ll want to be sure that the spin syntax is acceptable for whatever it is you’re using. UAW and SEOLV are interchangeable, (actually, Brad Callen’s software accepts EVERY form of spinning, and I HOPE others take his cue…or was that Matt’s idea?) but ArticleRanks is absolutely unique in its syntax.
I found this out the hard way. The reason I recommend keeping a master file of the various versions of the article is because you might make a mistake and lose an hour of work, might delete by mistake, or will need to convert the spin syntax from one to another version, depending on your distribution avenues. Once you have to change out 479 curly for square brackets, or change out 323 pipes for tildes, then you’ll kick yourself for not listening to me…not that I would ever do such a thing.
Beware: Mass article distribution = mass backlinks…and MASS MISTAKES!
And therefore, mass headaches. Mass Excedrin…I was so eager to get on with my A-Bomb, that I used the same spin syntax across the board:
{This is an example|This is what I did|Just to {illu|demon}strate what I mean, {peep|check|lookee here at} this}.
That is a 2-level, nested spin. It works everywhere…except ArticleRanks! ArticleRanks wants it like this:
{This is an example.~This is what I did.~Just to [illu|demon]strate what I mean, [peep|check|lookee here at] this}.
To do variants of sentences, you would use the curly brackets “{ / }” as delimiters, and the tilde “~” as the partition. This separates variations of sentences, and is based on their built-in spinner, which I would recommend to use. Otherwise, it’s a real bear to translate a nested spin from the JetSpinner syntax (example one) to the ArticleRanks version…trust me (*cough!*LOSER!*cough!).
Of course, if you wanted to just keep everything as a one-level spin, then you could find and replace in a text editor, and replace the pipe “|” with the tilde “~”, using the curly brackets as delimiters “{ / }” for the whole sentences and paragraphs being spun. If you want to spin within sentences, you can use Notepad ++ and highlight sections of text, replacing the curly brackets with the square brackets “[ / ]” – and leave the pipes in versus the tilde.
If you get confused spinning, or are outsourcing, then you’ll want to do the spins in ArticleRanks itself, or have your VA trained to use AR syntax to start with.
UAW Tip: I do *not like* the small type font in the wee-little article body boxes in UAW, despite the fact that I have 20/10 vision (I can see a sign from 20 feet away, but it looks like it’s only 10 feet away — I also have heat vision, in case you’re wondering) so I use a combination of Notepad ++ (free downloads all over the net), and The Best Spinner. Then I load the versions into the boxes that way.
I have tried using just one spun version in all three boxes…and it works just fine. Personally, I’m anal and I’m still playing with this method, so I haven’t seen if one is better than the other method just yet, but to save time, this might work fine. I prefer at the moment to have one spun version per distribution channel.
All these services, with the exception of iSnare and the traditional article directories, will allow you to put links in the text of the body of the articles submitted. This is important to know because one of the signals that Google’s algorithm uses to weigh the value of a link is context and proximity. So, if a link is higher up the page, and is in context versus outside of the corpus of the content, then the link is more meaningful. If a link is in a link list in a sidebar, that is not as critical as a link in a blog post.
When you article market, try to find networks and directories that allow in-text links: and GoArticles is one of the good guys in that respect. They allow 2 in content links, and 2 in the resource – I get four links per article. UAW is this way, too, although I snuck in 2 in-text links and 2 resource box links.
Is this a big deal? Well, my Squidoo lens now has PR, as do a couple of my sites post-UAW…but it’s a MYTH that I wanted to bust about UAW for good: you can use in-text links in UAW.
Tracking Articles in UAW or Other Services: If you want to track your articles once published, you’ll either want to use one pen name for all these submissions in UAW, or use the same title, or some line of unique text that you leave unspun. Otherwise, you will never find your articles…until you get the trackbacks to your site (if you’re using WordPress like me).
I am also experimenting with The Indexing Tool, a plugin you can purchase for use with these article submissions. The thinking is that if every link is not indexed, it won’t count in Google, so this plugin creates a link to every trackback. Every time your blog is visited, the script runs and will automatically check your trackback, to see if it has been indexed. Until it has been indexed, there will be a link to the article or backlink. You can set the amount of trackbacks that are displayed on your blog, and can use a widget or place these links in your footer (I think).
So far, in a week’s time, I have had 6 out of 100 backlinks indexed using The Indexing Tool. Oddly enough, my backlinks according to YSE (Yahoo! Site Explorer) have not gone up in number, but have gone down by 1-2…so I’m not convinced just yet one way or another if it works. It’s still early in the experiment, but I’ll let you know (or tell me if you know!).
Having 200 trackbacks and only 130 of them show up as links…well, I’m going to try to change that.
I spin all keywords 2-5 times for my display URLs/anchor text. I want link diversity, and I choose keywords the way I would anything: I use MNF. Green light? Go ahead, then, with yo’ bad self…It has served me well every time I’ve used it.
Results of My First A-Bomb
For my little experiment, I had targeted a Squidoo Lens that was ranking around 150k or so overall, and 8k in its niche (health-related). I created it originally in February (the lens), but it never ranked above #135k overall, and #7k in its niche. I also targeted an EZA that had been published several eons ago.
My money site, that both of these Web 2.0 properties have been aimed at, was ranking #5 for its main term, and on my money-page, I had only been ranking for the product name that I’ve been selling as a result of a former UAW run 6 months ago. I have been on page one of Google, from position #3-10, for the product name keywords. That inner page was **not ranking** according to Rank Checker for its term, which is not product related per se.
After the A-Bomb (to be clear on this point: I have only sent out 2 runs on this A-Bomb to my health site, and 1 to another lens that is not figured in below):
1) The lens is now:
Ranked #803 in Health (formerly 8,000+) and #14,244 overall (formerly 150,000+)
PR 1!
2) The money site is now:
#1 In Google For Its Main Keyword!
#66 In Google For The Inner, Formerly NOT RANKED Money Page!
3) AdSense Has Doubled
4) My Competition Is Now Article Marketing!
For several of my keywords, I have noticed I am ranked amongst my articles submitted to UAW earlier this year. Which means: I have several spots on the front page of Google, with a fortified position. I also notice that on some other keywords, I have been bested by an Ezine by one of my more competitive, Sith-like competitors.
SO: Battle’s on!
Gameplan: Get some more .edu and .gov links, build more PR via UAW and ArticleRanks, and get a few more link wheels posted for some highly competitive terms. I am also going to be building this site out with a blanket approach: I want my competitors to be PWNED by my aggressive marketing.
I plan on owning as much of this niche as I can by targeting more keywords, having more pages, and making a nest on the front page of Google for all my keywords. I’m talking total market domination for my keywords…and I haven’t even tapped into Video nor Press Releases.
My competition is going to be PWNED, by me.
Hopefully they don’t read this blog.
Here is a comparison, btw, of SEOLinkvine Vs. ArticleRanks:
As you can see from the image, hopefully, I have 3 total articles, submitted 51 times, approved 36 times, published 34 times with 11 more pending. This is the problem: I set this into motion on the 19th of June. It is now the 2nd of July…
Compare to ArticleRanks:
I am no web designer, hopefully you can read the figures, but just in case you can’t, here they are blown up:
So, given the same articles, ArticleRanks distributed and published 83, whereas SEOLinkVine published 34 and seems to be STUCK at 34 (for the past 4 days: ArticleRanks keeps growing every day, SEOLV seems to be on vacation).
Unique Article Wizard has given me 3 reports telling me my articles have been blasted out 50 per day, each winding up around 300 or so total posts (one is still going out). I can’t track them as of yet, and won’t get trackbacks since these articles are backlinking an EZA, a Squidoo lens, and a GoArticles article.
iSnare has told me, technically, that they don’t tell you anything…whatev’.
My favorites are UAW and ArticleRanks so far, and I hope to add to them some other services in future.
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Hi James!
Pretty long post, uff, but I read it to the end ) I'm using somewhat similar strategy in terms of quality content. My writer also creates 3 versions of each article he writes. Each version is 70%-90% unique from the previous ! Yesterday, EZA has approved all 3 variations of just the same article and I published 3 versions each as unique one with different titles. However, this is just the beginning as I also mix these 3 versions in MAR and then use Magic Tokens that spins the hell out of my article. Next, I easily remove “bad” spins that make no sense (10 minutes per article) and I get subperbly spinned unique mix of content.
Gust gave out my secret )) Since after I ran SENuke with such spinned article, I saw 3 varitations of the same article resting on 3 diffferent web 2.0 hosts (!) in top 20 for the keyword I targeted.
That's the kind of spin google loves ;)
Sorry no time to comment much on SEOLinkVine, but to be frank I'm now on the publisher side of SEOLinkVine. I also reject articles (sometimes) due to the simple fact – the system offers article that doesn't fit my site's topic in any way. Like, on my weight loss related site I see offers to publish article on hemorrhoids treatment or How to care of your baby….
If your article was rejected 4 times, this is probaby the reason – it was placed to the wrong themed sites. So, the system itself is a bit of loser here, since I placed one of my acne blogs on auto-approval and auto-publishing of all SELinkVine articles – I've chosen strict topic of articles I want to publish on my blog – …->….->ACNE !!!
The system published so unrelated stuff, that I'm shocked! Recent posts -
3 Ways that To Maximize On The Effectiveness Of A Golf Instruction Video
Types Of Juicers As Well As Their Benefits…
Hell this is no longer acne portal, this is article directory :)
Wow, that was one, long, post.
For spinning, doesn't TBS let you export to different formats? If you kept MAR you can export to the AMA format which is the exact same as AR. Makes it really easy.
Did you try FTS? I have 1 reject and 2 accepts using spun, previoulsy blasted articles. It's only 30 directories for the free version but so what.
As you know, I'm doing something similar to you but not at the same scale since I don't have UAW and MAS but I think your results will really come out in another month or two. I try to bookmark some of the articles to also give a boost. Still trying to figure out a good method for getting things indexed, though.
Anyway, it's nice to see your methods and results.
Nice, Anton -
Your spinning results are inspiring, thanks for posting the comment! I have
not yet tried submitting the spun article several times to EZA, etc. And
VERY interesting SENuke results! The Best Spinner, btw, integrates with
SENuke (but I love MAR as well).
Like your style, as usual. :)
Hey, Carrie!
I don't think I can export the AR version from TBS…but I haven't tried
that. The reason is that the way TBS exports, it's an either/or. Either
you use square brackets, or you use curly.
I'll have to talk to Jonathan Leger about that, see if they can do
something. Great idea…so glad I thought of it. :)
I haven't yet tried FTS – but since it is free, I think I will. Thanks!
And you know what – I do bookmark and RSS/ping my articles once published
(in many cases, not 100%). I just failed to mention it. I wrote the post
while the family was running amok lighting the carpet on fire, playing with
guns and the like.
(not really, but it was hectic)
LOL at you and Anton mentioning the post was long. I agree – it could have
been 5 posts or more. I just sat down, chomped that out, and didn't realize
it was that long until I tried to read it after posting…yikes!
James – Article marketing has always worked very well and is a staple in the process of almost every IMer. It does work and that has been proven time and again by many, from the Guru to the Newbie. That being said, there are some things you should consider.
The reason many long time IMers don't use solely article marketing is due to a laundry list of reasons. The most prominent being these:
1. Most believe in link diversity as an important factor when trying to rank for competitive terms.
2. Building up the PR and Backlinks of an article on someone elses servers as you are describing can ultimately get you burned (i.e. the hubpages fiasco).
3. Most marketers want the highest # of backlinks possible, and if someone else can be building profiles and social bookmarks / comments while you article market, thats a plus.
Let's face it, there are only so many hours in a day. Once you have multiple sites to work on, to the tune of 5+, article marketing them all yourself all the time becomes too time consuming. At that point, you either hire someone to help article market, and end up with horrible quality articles or expensive articles pointing back to your site. Plus, social bookmarking and forum links are cheaper on a per link basis in many cases than article marketing.
When it comes to the aspect of your process that you mainly focused on, pre-selling and getting people to come to your site from your articles, there are a few things that factor into this as well.
Are you targeting very long tail and low competition keywords with your articles? If not, the articles may never rank and if they can't rank on their own, no traffic will ever get to them in order to pre-sell and make you a commission.
Are you quoting results from multiple sites? I often hear you reference the 22k site, which is awesome results, kudos on that. However, those results may be due to one or 2 lucky article distributions from an authority site that liked your work, and might not always ring true. Did you go back and track where the traffic is coming from outside of Google? I would be interested to see if it was from EZA or from a site that picked up your work.
Also, you talk a lot about trying to get people to read your EZA in order to pre-sell and get them to eventually buy. But the average internet user has no clue what EZA is. Honestly, aside from the IM community, most people will never go to EZA to look for information. So it all falls back on being able to get your initial article ranked high enough in the search engine in order to pre-sell. Most marketers came to the decision that if they were going to spend the time ranking for a term, they were just going to rank their own site and pre-sell from their content. At that point, the content of the EZA becomes irrelevant and that's where the idea of just writing on any topic and including your links comes from.
I am by no means saying your plan is bad. It's actually a really solid mutated link wheel and will probably do very well for you. Just wanted to throw some thoughts out there from my perspective and from what I have seen develop over the past 4 years. I personally started almost identical to where you are. My first 10 sites were EZA only. At the time, I didnt even know about GoArticles, or any software, services, etc. Since then however I have gotten to the point where I diversify because it tends to show results faster.
Anyways, just some thoughts, I think its a solid direction and hopefully it works wonders because I really want to see you succeed in your own marketing so you can stop killing yourself on Elance, haha.
Nice read though, thanks for posting such an in depth and extensive look at your plan and Good luck man, we'll be here rooting for ya!
Double whammy post…this sucker just won't delete…
James…
Phew…that's a long one! …but well worth the wait to read. (…you had me worried in your absence. )
Okay I just have one question…
1.) When you say that you “re-write 3 versions of my article” do you think this would be the same as taking one article and re-writing 3 unique versions of each sentence and submitting it to article directories? <–I do this as I have my writer compose 4 articles, 2 originals and 2 re-writes of the original and then I go through and re-write her re-write since I'm not bored to death on the subject.
Okay now on to a few comments…
I believe you're doing the right thing in actually writing article submissions for your reader and not just getting caught up in the backlink! I've driven targeted traffic to my website because I actually gave readers what they were looking for after leaving/clicking through to my website via my resource box.
In terms of not blasting links to your website, I'm with you here as long as it is a new domain. Otherwise, I haven't noticed too much jumping when it comes to my websites with age — although I do start slow and work my way up from there.
I'm also experimenting more with other web 2.0 properties that receive full blasts of links because they can handle it better.
As for “forum commenting” and your take on it, I think this is entirely different than “forum profile links.” You see, I actually participate in forums that I leave links on (via my signature), but I no longer take the time out to build forum profile links. I've done it in the past, but I've found that by being a real-life participant in forums, the backlinks you receive are genuine and bountiful as well as the traffic if you play your cards right.
Lastly, before I end my long winded comment, I wanted to add that not all autoblogs are made alike. I have very successful autoblogs — ones that I put hours into ahead of time to ensure that they don't look like the run-of-the-mill crap that people mostly come across.
No WP Mage, but certainly ReviewAzon autoblogs — some coupled with WP-Robot as well.
In fact, when I liquidated my websites, “autoblogs” were my 2nd best sellers. :) Feel free to shoot me an email and I'll certainly send you over the link to one of my autoblogs that makes weekly sales via Amazon. (The new owner has since changed things around, but nonetheless, it's an autoblog by nature.) :)
Anton,
I was on the receiving side of SEOLinkVine, but I removed my blogs because the submissions I received were not targeted at all!
In fact, posts that I should have received on my vegetarian blog were sent to my beauty blog and vice versa. There was no rhyme or reason to it at all, and in my opinion, SEOLinkVine is just not worth it despite all the “guru” hype.
James,
Great post.
The problem is your comments section. It's a TOTAL mess. You have your comments posting most recent on top, flowing down. This just does not make sense for a comment section, as most comments take into account what was previously said.
A good example of this is what I'm currently looking at. Yolande posted before me, 6 hours ago. Anton, however, was the first to post, 10 hours ago. The problem with that is, his post isn't “at the bottom” where you would think it should be if you have it posting “most recent down to first posted” – BECAUSE there are two responses to his.
The way it looks now, is the third post from the bottom is the first response to your post – Anton at 10 hours ago. Directly below that is Yolanda's response to his post at 6 hours ago – again, problematic because she wasn't the first to respond to Anton.. you where, 9 hours ago.. but your post comes after Yolanda's.. when it should have come before.. do you see how messed up this is? lol
Your comment section is pretty much unreadable the way is, because while it's seperated by hours now.. your previous posts all just say “2 weeks ago”…… so you have no idea who wrote what, first, and what comment is a follow up to what comment. I think you should give some serious thought to re-designing the way your comments are laid out!
As an aside.. I'm the one that posted that link, pinged it, and got you ranking for: “Ultra-Secret Tips To Make $10,971,362.97 Per DAY From ONE Article” do a search, this is the only post that comes up.. nothing came up before I posted that link for you.. check your referer's, you'll see where it is ;)
Yo, gangsta -
Thanks for the input, Matt! Re: article marketing and EZA, I distribute to about 500 different directories, and not sure how many blogs. I mention EZA as a synonym for:
Squidoo
HubPages
GoArts
ArticlesBase (a lot of my AB articles get syndicated)
and actually any web 2.0 property, mostly high-ranking article directories.
As for my SEO on the articles: yes, I rank for low-compete terms related to my niche, always (that was word #4,397, you might have missed it) lol
Traffic sources are mainly SEO/organic searches, from Bing/Google and some Yahoo, although I get some traffic from the related lens on Squidoo.
Interestingly, my site's been quoted as an authority source for someone answering a question (an Ask.com type of site), which tells me the writing is spot on.
Of course. =)
So, I don't strictly rely on article marketing, I do have social bookmarks, RSS feeds (and I have subscribers too!), and many of my articles on directories bring in traffic, according to Wassup plugin and Google Analytics.
That traffic is a result of 2 UAW runs done 90 days ago, but here's the kicker: my cookie lasts 4 months.
(Which I searched for when picking out products to affiliate with.)
ITA with what you're saying re: time, the value of outsourcing, etc. To really make inroads, though, I want to perfect what I'm doing, test out a variety of channels, and keep doing what works the best.
This way, I can outsource and train precisely what I want, how I want, and WHY I want it that way. My goal is definitely to outsource, but I need to build my way there, and know what works when I get there.
I'm tempted to flag you. This is spammy. =)
Yo, Yo'!
Yes, and GREAT idea — actually my method was also influenced by a client of mine, it dawned on me after getting UAW that I was building (am building) some massive submissions and websites for his Google Sniper sites. Very similar to your last clause there…
As usual, ITA with the rest of your points (I seem to be trailing behind ya), and when I mentioned autoblogs, I'm sure many of them DO look great — I just didn't notice I was ON ONE because it was that good, but when you're on an autoblog and you KNOW you're on one…yech!
I've been piqued by your autoblog suggestion since I caught your comments on that at your site http://PaidinPassive.com
Thanks for clarifying the point. Also on forum links: spot on! I actually have a few .edu backlinks using a similar tactic – genuinely/manually commenting on a .edu for the link.
It's been working, even if it's slow – and it's not spam if the moderator approves it. Same with your profile comments – which, btw, is where I first came across your “FlippaChick” handle, at WF – so long as there is some inherent value or participation, these backlinks aren't mere backlinks.
They DO get traffic (this entire blog is built on genuine traffic from real comments). Look for the email (after the Cinderella Man email I just fired you and some others).
Say what? What are you talking about? =)
And dude – THANKS for juicing that link! (Yes, I agree: the comments section was made in Australia, so it was down-under and all. I jacked it upside right, thanks for the tip!)
Yolanda always has a great perspective.
Her thoughts on forum profiles and forum comments being very different are so true. Forum posting is just like blog commenting in that, if you are providing valuable insight and honestly adding to the conversation, you are going to see quite a bit of traffic from curious readers.
When focusing on a small number of authority sites, it is much easier to participate in several high profile forums for your niche and get some great exposure. The problem is, if you are developing a lot of niches, the time just won't be there. You can try outsourcing, but most forum posting I have seen on the outsourcing side is very spammy and I tend to avoid that. The goal ultimately is to gain readers if you are looking for long term success and spam comments will do the exact opposite.
ITA with ya, matt! And I do have a very small focus right now: one site,
one page, one review or what not at a time…BUT if you have a big network,
then you better have outsourcers (like me: this is where 90% of my Elance
$$ is coming from).
Wow James – and here was me thinking I was the guy who wrote the great long posts each and every time; nope – not at all – not compared to this tome of a post, anyhow! ;-)
In my heart I am very much with you – spammy backlinks just do not cut it for me – I even hate the thought of it. Quality, quality, every time!
But ya know, as I get more involved in the pro SEO stuff and more aware of what is required to compete at the real high end of this SEO game, its more apparent that to “shove” your competition aside you gotta be using similar tactics to them. And the only exception is to work it even harder than they do.
Now for me that's not so much of a problem cos I am driven so hard by this stuff that it would make my grandmother turn in her grave. But, the 'issues' do start to bang at my door when I “see” what I have to do to outrank numero uno for my client who wants to make it to the top. And if making it to the top means an extra 200k US a year, then I can't really refute his or her reasons for wanting this so badly.
Having said this tho, and just to get back to “peace of mind”, how many clients do I have?
One.
And why only one?
Cos I hate the thought of stressing out day after day, no matter how big the bounty folks are throwing in my face. 10k US for 3 months work at SEO? No thanks! Give me a quality life, which means relaxed and peaceful – any day of the week!
But back to the main gist of this comment.
Some folks in the highly competitive world of pro SEO are stooping to new and lower levels of 'deviousness' when it comes to getting and retaining clients. And should that mean sending out 5k submissions foranchor text links in a week to some forums that have been set up specifically for the task, then so be it. In fact, I trust there is far worse than this and its very much verging black hat.
We read all the time these days about Mayday and what have you, but I cannot help but sense that there are still countless pro's out there who are utilizing all forms of what we ourselves would term as “seedy” for want of a better word. And its simply to not only make them (and their client) a ton of money, but at the same time to tickle many an ego at the same time. Boys will be boys, after all, and I am no different in that department.
I could go on and on about this James, but I hope that you get my point here. Its a tough old world out there so we gotta find our ways and means of hitting back enough so that we too can eek out a wage from it.
Even tho Goog keep on about quality backlinks and quality content, at the end of the day, even the massive online companies are guilty of scraping off content and republishing etc. etc. Only to see those companies reap huge monetary rewards, day after day, week after week.
Makes you wonder, no?
Kindest regards James!
Joseph
Joseph -
Unfortunately, I see your point. I'm small enough and compete in much lower
competition keywords than these hard hitters. I could see, easily, the
temptation to swing the same bat as your competition.
I think a game of outsmarting them at their game is in order. I'm thinking
of Seth Godin's material, who often claims to “Be Remarkable” and the like,
as well as the book, “Raving Fans” by…someone else…Vaguely, my idea
(thinking aloud) is to be so remarkable that you naturally get linked in.
Using another term, being linkbait and finding ways to be remarkable are a
great way to out-think your opponent.
Just don't ask me to spell it out. That's another 6k words…
Overall, Joseph, that is the sad reality, isn't it? You could do everything
“whitehat” etc., but if the first page is all “blackhat” or so deep-pocketed
that PPC ads are “a mere extra $50k”…hm.
A quandary, that. And a fine point, Joseph.
Fully agree with your concept of being remarkable James. Attracting links naturally cos folks love your stuff and “have” to return time and again. Its what I've been doing on the SEO tips blog and seems to be working. Its obviously working here too.
Its a lot more hit and miss than straight-off-the-bat SEO, but it provides for a great foundation for a very solid website that is set to do wonders in the rankings for a variety of keyword phrases. That's my take on it anyhow.
Looking forward to reading more of your thoroughly entertaining (and very looooonnnngggg posts) James! ;-)
Kind regards
Joseph
Hey james , how long do you take to write your one article? i am in the article market.
That depends on my workload, which right now is pretty stiff (until July
9th, last day of work). So normally, a 500 word unique article takes about
15 minutes if it's on a subject I know already. 30 minutes if I need to do
research. Rewrites at 500 words take 10 minutes, unless it's majorly
technical.
If I'm writing on SEO or article marketing, I can pop out a 6000 word
article in 45 minutes. =)
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Hello James,
This is marvelous strategy. These days I have been looking for some good plan to promote my website. I think that your article marketing plan is one of the best. I am now really tempted to open an account at UAW to implement this strategy.
Thanks for writing such good stuff.
Thanks, Thomas. If you'd like to do a test-run on UAW submissions, I can
provide that service so you can try before you buy. Just let me know if you
would like to do that, thanks.
Thanks for the detailed post. Article Ranks has been getting better over time and so is Unique Article Wizard. Both of them offer a great way to distribute your articles and get relevant, quality backlinks – which explains your #1 ranking. Well done!
Thanks, Brian – these services continue to work, despite a lot of claims to the contrary.
Hey James,
That was about the most detailed post on article marketing I have ever read. Great job.
I personally am a big fan of article marketing and have seen a lot of success with it. However, I have always done it manually and now that I am much busier (thanks to the small success of my blog) its becoming really time consuming for me, time that I no longer have.
So, I have been looking for tools and softwares to do this. I installed the free version of the AMR and it seems to be working good.
But, I just wanted to get some feedback from people how are using the actual paid version.
Are you really satisfied with it? Whats your success rate with getting the artcile published?
I would appreciate your feedback before I purchase it.
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Sure –
The success rate is anywhere from 30% to 60%. The sheer volume of the submissions makes up for this, and I’ve just come across another IMer who says he re-submits to the failed directories once he’s submitted to them all, but I forget what parameters he said he changes.
Anyhow, the tool is responsible for me quitting UAW and the monthly version of ArticleRanks – now I pay as I go with either (I pay random people to submit to UAW for me, and pay as I go w/ArticleRanks – but I’ll be changing it up a bit and building up a log of spun articles and then submitting thru AMR and then subscribe for a month of ArticleRanks and do it all at once for some winter-season end-of-year projects I need ranked … this is actually me thinking “out loud” as I’m still debating if I’ll get back to spinning at present…).
If you want my honest opinion, I’d not hesitate to buy it (whether you buy from me or not is up to you – my point being that the tool remains one of the top choices for those spinning/submitting). Definitely a must buy for that type of link building.
Since writing my book, though – I’m a bit hesitant to fire my tools back up. Duct Tape SEO was written as an answer to “Do I need to spin/submit/play the linking game this way?” The reason I’m even considering getting back on that bandwagon is I’m watching the SERPs and my competitors – out of the blue – are jumping up the SERPs with spun articles and forum links, etc.
Everyone’s getting into position for the fourth quarter so it’ll be interesting to see how this season goes down.
Getting back to you, though – the tool is hands-down the best investment in this sort of submitter. Even SENuke wasn’t worth keeping since this tool (and others I own) are so effective.
Hey James,
Thanks for the reply and a detailed explanation.
I wanted to buy Article Marketing Robot using your link, unfortunately the link takes my to your “my story” page?…
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Wow. That’s a plugin clash…sorry about that. Fixed them now, thanks for pointing this out!!
Here’s my link though:
http://theaveragegenius.net/strongly_recommends/Article_Marketing_Robot/
Thanks for the link James. Just purchased it and looking forward to working with it.
By the way, I know you have talked about this before, but I am still not 100% sure on this, would you recommend spinning articles? If so, what I dont understand is that there are 1500 or so directories, so you create 1500 spins or just a few?…
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Using AMR (thanks for the sale, BTW), I’d def spin, but I never spin them first, I just let it spin and submit at the same time. So I aim for 80% or more uniqueness but I’ve been too chicken to try anything less than that, simply for the sheer numbers. My recommendation would be to use it on an older post, I don’t really drip feed I’d just hit them (but test it on something so you know what to expect).
Hey James, I hope I am not taking your time too much. Thank you for taking time to answer my questions.
When you say “…I just let it spin and submit at the same time…” what do you mean by that?…
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No problems at all – basically I mean that the tool allows you to pre-spin before you submit, so you can generate a file of spun articles. OR you can simply let it spin and submit spun versions at the same time, it’s the latter I do.
I also used UAW for my article submissions and I tell you, it’s kind of easy. You will just have to have a paid account for this and you’re ready to go.
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Alternatively you can pay for someone to submit, I think Ruth at WebCareerGirl.com still offers this service, but can’t be sure. She’s awesome at it.